adizero F50 miCoach Launch Event Switzerland
Zurich yesterday (07.11.11) played host to the Swiss launch of the adidas F50 adizero miCoach football boots! With the international weekend approaching, the revolutionary adizero miCoach is ready to make its official arrival on pitch and now the Swiss national team is ready for action!
A number of big names within Swiss football stopped by the exclusive Zurich launch event, with members of the Switzerland national team in attendance including; David Degen, Admir Mehmedi and Valentin Stocker. Former Swiss international and current FC Luzern manager Murat Yakin also made an appearance, eager to see the boots results!
The event was held at a small studio in the Swiss city, with an exclusive number of media guests in attendance. As the Swiss internationals watched on, the adidas boots were put through their paces in a demonstration match used to highlight the adizero miCoach Speed Cell's data-recording capabilities.
The F50 adizero miCoach isn't your ordinary football boot, in fact it's completely ground-breaking, so to make sure everyone fully realises the capabilities of miCoach, adidas brought together some of Switzerland's football elite with adidas' Sports Performance Division to meet the team responsible for the boots creation.
The world and the game of football has been left in awe after adidas' latest innovation, we all know how data has influenced football with players now briefed before and after every game on their performance. To make this information readily available to your average footballer through the F50 adizero miCoach really is dream territory!
Described as the "the next generation of football innovation", the inclusion of adidas' interactive personal trainer opens up new dimensions to football training! And as Valentin Stocker, David Degen and Admir Mehmedi will tell you, you make it to the top through hard work and constant training to improve.
After the demonstration game, FC Luzern coach Murat Yakin took to the stage to analyse the performance data gathered from the small-sided match. The adidas F50 adizero miCoach football boots collect data on your speed and distance throughout the game, and will break this down over the course of the 90 minutes.
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The adizero F50 miCoach will make its official on-pitch debut this weekend, with international fixtures scheduled across Europe and the world. Be sure to check out our exclusive trip to adidas HQ Germany and the full boot reveal only on SoccerBible! Share your thoughts online.
