adidas Presents Take the Stage: all 2012
When it comes to TV ads, they don't come much bigger than this. Adidas are rolling out their biggest ever UK ad campaign entitled take the stage. Featuring Team GB athletes and global icon David Beckham alongside entertainment stars Example and comedian Keith Lemon, the ad tells the story of how to go overnight "from the top deck of the bus to the top of the charts".
Recording artist Wretch 32 was commissioned by adidas to create the exclusive soundtrack for the 60 second ad, which is based on insights from young people across the country and is focused on the different ways in which talent today can be showcased.
Whilst the 60 second ad celebrates all things London, adidas are also giving people across Britain their own chance to take the stage. The brand will be offering up a series of once-in-a-lifetime opportunities, across Sport, Street and Style in this year-long campaign.
Through a series of 30 second adverts, fronted by global icon David Beckham, music star Wretch 32 and US Basketball player Derrick Rose, adidas will be giving the Great British public once in a lifetime opportunities to take the stage and showcase their talent.
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Beckham is calling for the public to submit their own photography to win the opportunity to be the photographer on set with him. Wretch 32 is in search of one lucky music artist to open on tour for him this year and one lucky winner will get the chance to play ball in the States with NBA star Derrick Rose.
adidas Marketing Director Nick Craggs said: Our new take the stage campaign is designed to showcase London but also the talent that exists within Britain. adidas is providing young people once in a lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain.
With just over 100 days to go until the start of the Olympics, the countdown has well and truly begun! Let us know what you think of adidas all-new 60 second TV ad. Share your thoughts and join the conversation online, on Twitter and on Facebook.
