Inside The Nike Football Stadium Warsaw
As part of the global "My Time Is Now" campaign, Nike has created the Nike Football Stadium, a dedicated space for fans wanting to immerse themselves in the very best of Nike product innovations, athletes and teams, and digital interactive experiences.
Located in the heart of Warsaw at the Zlote Tarasy Mall, this will be the hub where anyone who loves football can emerse themselves in Nike product as well as gain inspiration from athletes and teams through the "My Time Is Now" story.
One of the main features housed in the Nike Football Stadium is a massive 3-meter LED screen where consumers can participate in innovative digital experiences which they can then share with friends through social media.
Nike's global "My Time Is Now" film will be shown on the big screen throughout the four weeks of the European Championships. With more than 17 million YouTube views to date the film is Nike's fastest growing video of all time and is sure to draw a crowd.
Every Friday, Saturday and Sunday throughout June Nike are giving fans the chance to have their photo taken in the specialized photobooth. They will then become the hero their very own "My Time Is Now" film. That visual image will be shown on the LED wall and emailed to the consumer.
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Another feature is "Szczesney s Wall", where Nike invite all goalkeepers to stand as tall as Szczesney by striking a keeper s pose in front of the LED wall. Their pose will be captured and come to life as a digital image on the wall alongside their name.
The entrance tunnel to the Nike Football Stadium displays the Nike Clash Collection which will be worn by players such as Cristiano Ronaldo, Andres Iniesta, Wayne Rooney and Gerard Pique. Consumers will also be able to have their choice of football boots immediately embroidered with their name in the Nike Zlote Tarasy store.
Nike have five teams competing during June (Poland, Holland, France, Portugal and Croatia) - which team do you see progressing the furthest? Join the conversation online, on Twitter and on Facebook.
