Wayne Rooney - Blue Eyes Is Back
Nike have launched a short film which focuses on Wayne Rooney s possible return to the England team to face Ukraine tomorrow. Titled 'Blue Eyes Is Back', the 30 second film shows a more mature, considered and focused Wayne channelling his past, this is Rooney's chance for redemption - step forward the talisman.
One of the game s great talents, a player capable of changing a match in the blink of an eye, Rooney has won trophies, collected individual awards and earned the right to call himself a United legend. However, international success has eluded Rooney and he has suffered some high profile defeats at major tournaments. Now, memories of those defeats are fuelling his hunger to put a once-great footballing nation back on the map.
Returning from his suspension, Rooney is ready for this moment and Nike are marking the occasion with a powerful 30 second film that shows Wayne like we've never seen him before. The film uses clips of old commentary that narrate the ups and downs of his career to build the intensity as Rooney reflects on his achievements and disappointments, all the time preparing to step once again onto the international stage. His time has come, Blue Eyes is back.
The film forms part of the My Time Is Now campaign that features extensive digital, outdoor and print presence celebrating iconic global players and aspiring young footballers hungry to break into the elite game. Let us know what you think about the Nike film and Rooney's return to the national side, join the conversation online.
