adidas 'The Story As Told By Those Who Have Lived And Are Living It' Book
When it comes to coffee table books, they don't come much better than this. Inside the adidas 'The Story As Told By Those Who Have Lived And Are Living It' book are 650 pages worth of imagery, interviews and information spanning some of the world's greatest sporting achievements.
Sixty years of history tirelessly condensed into a magnificent hard-back. Adidas has it all: products, events and - most important of all - great athletes. The book tales adidas' incredible history with outstanding visuals and interviews with some of their greatest sponsored athletes including Zidane, Beckham and Messi.
Taken from the opening pages; The thread of the adidas story is the tale of how one man perfected his natural passion for sport and his extraordinary creative instincts to build a brand that would help revolutionise it. A phenomenal tale of dedication, of determination, of inventiveness and brilliance. 
The extensive 650-page account stories the three stripes' great sporting tradition, while detailing the development of the adidas performance and lifestyle brand. The fascinating read gives an unprecedented insight into the evolution of the global adidas brand.
Unfortunately for adidas fans, the hefty publication is only a promotional item and is not available commercially. It's a reminder of adidas' continuous presence in some of the greatest sporting moments in history. As one of the original sport brands, adidas have been there from the beginning and continue to be at the forefront of sport performance. 
When talking football, some of the biggest names to have graced the game will forever be associated with the three stripes. Franz Beckenbauer, Michel Platini, Zinedine Zidane, David Beckham and Lionel Messi are just some of the faces to feature in this book, giving their personal experiences with the brand. 
Adidas have always prioritised the athletes who use their products. From Stan Smith to Lionel Messi, these sporting stars have shaped the chapters in this book. Now it's over to those who are still living and will go on to live the adidas story.
