Hummel: Christian Stadil Interview
In the final instalment of our five-part series, Hummel chairman Christian Stadil tells us where he envisages the Hummel brand 13 years from now. Christian has been at the helm for thirteen years, so we were keen to fast forward the clock and share in his vision...
In a five-part mini series, SoccerBible sat down to talk exclusively with Christian Stadil, chairman and owner of sport and sports fashion brand Hummel. The opportunity to speak with the owner of a brand isn't one that comes along often, especially someone with such unique concepts within the sport industry as Christian.
Our five short films are titled: Original Innovators; A Different Way Of Thinking; Taking On The Big Boys; Tell Me, Show Me, Involve Me; Thirteen Years From Now. And they give a very unique insight into the industry and the mind of Christian Stadil.
With a different approach to owning a sports brand; Christian and Hummel face the challenges of product development and a competitive market, with a strategy for taking on the big boys and implementing their 'Company Karma' ethos. Here's a look at our previous instalments if you missed them...
Join us for an interesting focus on the sports industry and the brand Hummel, with an unprecedented insight from owner Christian Stadil. Stay tuned for the next episode, and share with us your opinions online, on Twitter and on Facebook.
