Behind-The-Scenes Nike CR7 Launch Event

Nike are famed for their lavish launch events, with no expense spared in creating a huge media buzz to tell the full story behind a new product. The latest Nike products to receive the five star treatment was the CR7 Collection in Madrid, and SoccerBible was in attendance to bring you this exclusive video accessing all areas...

Behind every Nike innovation is a story, a story that charters a products' life-cycle from inception to hitting the pitch. It's this life-cycle story that SoccerBible endeavours to tell, endeavours to bring you unrivalled behind-the-scenes access you won't find anywhere else. So when we received our invitation to attend the CR7 Collection launch, we made sure our cameras were switched on throughout to comprehensively show you the entire occasion. <img src="/images/archive/CR7_Event_Vid_Pic1.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Pic1.jpg" /> <img src="/images/archive/CR7_Event_Vid_Pic2.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Pic2.jpg" /> <img src="/images/archive/CR7_Event_Vid_Text.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Text.jpg" /> A launch event is an all-out intense period from start to finish. From both sides of the lens and when the cameras aren't rolling, there's something to experience. Fifty percent of an event may never make it to publication, but it all serves a purpose in imparting complete knowledge of a product onto those attending and providing coverage. <img src="/images/archive/CR7_Event_Vid_Pic3.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Pic3.jpg" /> <img src="/images/archive/CR7_Event_Vid_Pic4.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Pic4.jpg" /> <img src="/images/archive/CR7_Event_Vid_Text2.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Text2.jpg" /> The Nike CR7 Collection launch event was unlike any we've attended before. The focus was off-pitch, an almost alien environment, to embrace Cristiano Ronaldo's lifestyle and experience what happens outside of the ninety minutes. Cristiano's off-pitch persona has been clinical in defining a more sophisticated boot and clothing range, and Nike called on the main man himself to attend and explain to the world's gathered media his feelings on the new collection. <img src="/images/archive/CR7_Event_Vid_Pic6.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Pic6.jpg" /> <img src="/images/archive/CR7_Event_Vid_Pic5.jpg" alt="" data-mce-src="/images/archive/CR7_Event_Vid_Pic5.jpg" /> <a href="http://www.prodirectsport.com/cr7/" target="_blank" data-mce-href="http://www.prodirectsport.com/cr7/"><img src="/images/archive/Nike-Mercurial-CR7-Img-Link.jpg" border="0" alt="" data-mce-src="/images/archive/Nike-Mercurial-CR7-Img-Link.jpg" /></a> We hope we've brought you a more revealing and behind-the-scenes look at a launch event. Nike are certainly one of the finest at telling the story behind a new product, and the new CR7 Collection gives us a fresh look at both Nike and Cristiano Ronaldo. We'd love to hear your thoughts, so join the conversation online, on <a href="http://twitter.com/SoccerBible" target="_blank" data-mce-href="http://twitter.com/SoccerBible">Twitter</a> and on <a href="http://twitter.com/SoccerBible" target="_blank" data-mce-href="http://twitter.com/SoccerBible">Facebook</a>.

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Behind-The-Scenes Nike CR7 Launch Event

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Behind-The-Scenes Nike CR7 Launch Event

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