Cristiano Ronaldo Launches New CR Collection
Nike's CR line extends beyond what Ronaldo wears on pitch. The new off-pitch collection features a range of snazzy lifestyle pieces modelled by Cristiano in a music studio. Didn't know Ronaldo was a part-time recording artist? Neither did we...but apparently he likes music. Who doesn't.
The complete Nike CR collection reflects two distinct sides of CR7 - one the relentless, focused footballer at the peak of his power and a more irreverent, playful and spontaneous style icon with a love of music that lives life full on. 
Nike Football Creative Director Andy Caine said; "So this new collection is really about building on a modern interpretation of some of the classic elements of football and lifestyle, but twisting it with an irreverent youth side, which Cristiano is really going to embody through his style of play on and off the pitch."
"We ve always talked about the duality of Cristiano; an amazing athlete on the pitch, and he s also off-pitch this style icon. When we start to look at the mature side and then blend that with this off-pitch style."
"We look for example at some of the trends in high-end fashion shoes. Where we re blending unique elements of sort of classic sides, traditional sides but also with a bit of different irreverence." 
"The use of the love heart and the cross logo, again we re building on the duality of Cristiano. You know that stands for love to win, hate to lose and that s really something that s very important to the style and attitude of Cristiano. He kind of wears it as a badge on his heart." 
