Creative Soccer Culture

Falcao Global Ambassador for PASS Initiative

Falcao Global Ambassador for PASS Initiative

 

Radamel Falcao has become the global ambassador for an initiative, to turn every successful pass in this season s UEFA Europa League into funding to support one day s education for young people around the world.

I was intrigued by Western Union s PASS initiative and immediately felt a connection, said Falcao, who has twice won the UEFA Europa League with Porto and AtlÉtico de Madrid, scoring a record 17 goals last season in the competition and is currently providing firepower for Columbia s push to qualify for the 2014 FIFA World Cup.



I ve played most of my professional football career outside of Columbia, but I am still incredibly proud of my home country and welcome the opportunity, through the PASS initiative, to raise funding for educational projects across Latin America.

The PASS initiative will provide teacher training and student scholarships through nonprofit, nongovernmental organizations (NGOs), with an initial focus on eleven countries - Brazil, China, Colombia, Jamaica, Mexico, Morocco, Nigeria, Senegal, Romania, Russia and Turkey. To date there have been a total of 83,054 successfully completed passes in this season s competition, meaning 83,054 days of education have been provided.

As a global game, football is without doubt a driving force for doing good and the PASS initiative is one of the more unique approaches. Let us know what you think of the PASS initiative, Falcao's involvement, and the pass stats from match day four. Join the conversation online, on Twitter and on Facebook

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