Michael Carrick presents his new PUMA King
Michael may not be a natural in front of the camera(?!), but there's no denying his abilities on-pitch. A controlling performance against Liverpool, in which Carrick had 128 touches of the ball, was the perfect advert for the latest King football boots. Which PUMA are marketing as domineering in midfield, through the likes of Carrick, Yaya Toure and Mikel Arteta. 
PUMA are appealing to the tribal element of the game, and asking fans 'What's In Your Nature'? Are you a #controlfreak #speedjunkie #powerhungry.
