Off Pitch: Nike Remixes Air Max Classics With Engineered Mesh
Off the football pitch, Nike have created some of the world's most iconic sports shoes. The Air Max - a shoe that began life in 1979 - has become one of Nike's most celebrated models on and off the track. For 2013, the Air Max story evolves further with the introduction of Nike Engineered Mesh technology.
Two favourites of ours - the Nike Air Max 1 and Air Max 90 - form part of Nike's new mesh collection that houses remixed editions of the Air Max 1, 90, 95 and 97 models. They're some of the most pined after Nike silhouettes. The Air Max has transcended the look of sport to become a cultural movement. For 2013, Nike have re-imagined these classics while staying true to the sneakers' timeless style.
One of the stand out shoes of Nike's Engineered Mesh collection is the Air Max 1 Premium EM University Red (above) - a modern take on the Tinker Hatfield classic. Modernising a true classic can always be a risky game. This Air Max 1 Premium compliments new-age tech with timeless design. The shoe features a white mesh upper with a solid white midsole and black rubber outsole.
Engineered Mesh uses new proprietary mesh patterns that enhance the functionality while retaining the overall look of the original models. It enables both tight and loose perforation patterns to replace traditional colour blocking, gradients and overlay placement.
Originally used in performance running footwear, the varying perf patterns allow for "zoned" construction: Tighter patterns are placed where durability is paramount while looser patterns are used where breathability reigns supreme. The result is a more breathable, flexible and durable Air Max family.
The Nike Air Max has continued to be updated with the latest innovations. From leather and synthetic uppers to full-length air, the Nike Air Max has become more than just a shoe. Now updated with the highly adaptable-engineered mesh upper that helps breathability while decreasing weight, the Air Max is better than ever for 2013.
It's infrequent we get to see the inner workings of the 'boot industry' bared for all to see. Let us know what you think and share your opinions online, on twitter and on facebook.
