Nike Football 2013 We Will #MakeItCount
For 2013 Nike Football's #makeitcount campaign returns, but this time rather than elite athletes pledging to give everything in pursuit of perfection, the focus is on upcoming talent and inspiring a new generation of players to be the best they can.
Nike have unveiled a series of six poster images, featuring determined and inspirational messaging over a backdrop of some great action photography with a nice stylish look.
The imagery was posted on the Nike Football Facebook page, alongside the simple yet succinct text; Make 2013 your year. What will you do to #makeitcount? . Nike are clearly throwing down the gauntlet to footballers and athletes around the globe, which is a commendable campaign emanating from the constant energy and drive you get from Nike as a brand.
A lot of Nike's inspirational and key messaging in recent seasons, has been targeted at the next generation of footballers. This is again apparent, as all the players featured in the initial 2013 #makeitcount campaign are in action as part of 'The Chance', a unique global talent search giving amateur footballers the chance to prove themselves on an elite stage and take their game to the next level. 
Whatever your playing position or style of play, Nike are asking the question; can you make 2013 your best footballing year to date, can and will you #makeitcount?
