adidas Reveals Player Champions League miCoach Data
For the first time in football, fans across the globe can see how they compare to some of the best players on the greatest stage in football. Over the course of the season, adidas will be releasing exclusive performance data from a number of players, such as Real Madrid duo Kaka and Angel Di Maria, German defender Philipp Lahm and AC Milan playmaker Riccardo Montolivo, to give fans the chance to compare their in-game stats alongside the professionals after every UEFA Champions League fixture.
A range of adidas players will all be wearing miCoach Speed_CellTM in each fixture to capture a range performance metrics, including speed, distance, number of sprints and intensity. To test the all-round skill of aspiring footballers, one specific metric, from one adidas player, will set the benchmark for fans to match - or better and prove they are UEFA Champions League level. By visiting facebook.com/adidasfootball, fans will be able to import their latest miCoach work out and put themselves in a unique side-by-side visual graphic to see how they stack up. 
The first set of data is for Di Maria (from Manchester United v Real Madrid).
Launched at the first UEFA Champions League Group Stage Matches, the Are You Champions League Level campaign is spearheaded by Jose Mourinho and includes a season-long training plans designed to get you in shape for the greatest stage. The Real Madrid manager, and UEFA Champions League winner, has challenged fans to show they have all the attributes to improve their game with work outs designed to improve core strength, flexibility and cardio as well as building match skills, such as speed, power and all-round fitness.
So far, thousands of fans have stepped up to the challenge and taken on players like from across Europe, includin
- Siem De Jong, who's masterful midfield performance against Manchester City in October, saw him clock up an impressive 6.2km in the game.
- Emanuelson managed 30 sprints in 45minutes for AC Milan against Zenit St Petersburg
- Bayern s hybrid full back, Philipp Lahm showed what it takes to be the modern full back by covering 1km in high intensity sprints in just 45 minutes against Lille in Nov - his performance included 4 key assists!
- Kaka crowned a match-winning performance for Real Madrid against Manchester City in the last game of the Group Stages and recorded a maximum speed of 31.4kph during the game
Requiring the use of the Speed_Cell device to track your match performance, the campaign integrates the latest adidas miCoach technology and is designed to data to inspire and motive players to bring more to their game. Visit: facebook.com/adidasfootball
