Tech Talk With Under Armour's Alex Chater
Alex Chater of Under Armour talks us through the tech advancements and innovation story behind the new Blur CBN III football boots, hinging on Under Armour's "zero distraction" philosophy...
With the boot in hand, Alex gives us an insight into the development of the Blur CBN III with the introduction of carbon fibre. Under Armour have designed their new footwear to enhance their direction changing story, and strip out 35% of the weight from last season's model. Bringing carbon into the plate offers support to the heel and mid-foot, freeing up the fore-foot to flex.
The thinking behind the Blur CBN III shoes is to follow the brand's ethos of giving the player "zero distractions" with their apparel and footwear. By not having to think about how their equipment is performing, a player can just focus on the game.
Share with us your opinions on the new Under Armour Blur CBN III football boots, and what you think of the brand's development in the game join the conversation online, on Twitter and on Facebook. on Twitter and on Facebook.
