Creative Soccer Culture

Rooney Stars In Promo Video For New Nike England Shirt

Rooney Stars In Promo Video For New Nike England Shirt

In typical Nike fashion, the new partners of the England national team have put together a brief promo video staring England no.10 Wayne Rooney as the lead "actor". The slow-motion video gives little away, showing Rooney strolling through the tunnel as he makes his way to the pitch.

Nike aren't pitching their new England shirt as a breakthrough in sportswear technology. Quite the opposite. "The new England shirt has no instinct, no hunger, no heart, no love for this beautiful game. It's a shirt, it's what you do in it that matters." A nice thought, but we can't see Nike saying the same about their boots.

Due to its minimalistic design, the general consensus for the new shirt is its familiarity with a vintage West Germany strip. So as we're shown in the video, the addition of the player's credentials, especially on the front of the shirt, is welcomed.



As for the video, it's another tease until we get to see the shirt that has split the opinion of football fans, in action against the Republic of Ireland next week. What remains to be seen is what Rooney England can do in the new shirt.



Let us know what you think of Nike's latest video. Join the conversation online, on Twitter and on Facebook.

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