Nike HyperVenom Made In Italy - Inside Montebelluna
Ahead of their first season in European football, a select number of HyperVenom boots have passed through the doors of Nike's Montebelluna factory in Italy, where each boot is carefully fine-tuned and handcrafted for Europe's elite.
Neymar, Rooney, Thiago, Alexis and Higuain, along with every top-tier HyperVenom player recruited for the 2013/14 season, will be on record at Montebelluna, allowing the craftsmen to create their perfect boot in no less than 128 steps.
The small and exclusive Italian factory is used specifically for the production of the Nike's top-of-the-line, professional boots. High-powered production machinery is used along with precision work stations where exact specifications are added to each piece of footwear. 
The 128 step process is a a demonstration of the expertise that goes into every boot made at Montebelluna. Each pair of Nike HyperVenom boots are fitted to a player-specific last to ensure the perfect fit. The sole plate is then glued onto the base before being sent through a cooler belt at 5°F.
There's been no escaping the HyperVenom buzz. Since launching, they've quickly become one of the must have boots of the summer. After months of anticipation leading to their official launch date, it's now down to the boots to see how they perform throughout a nine month season. 
The Nike HyperVenom is now in stock at selected online retailers including Pro-Direct Soccer. Will you be wearing wearing the HyperVenom for the new season? Let us know. Join the conversation online, on Twitter and on Facebook.
