Nike HyperVenom - Ingredients of Attack
Nike HyperVenom - Ingredients of Attack
We take a look under the bonnet of Nike's new breed of attack.
Nike have owned summer 2013 with the launch of the HyperVenom, the new headliner has been designed with maximum player influence to provide a close 'bare-foot' feel like no other. Step by step we've de-constructed the HyperVenom to see what their ingredients of attack consist of.
We've spoken to the brains behind the technology, we've play tested the boots ourselves but how exactly is the HyperVenom constructed? What's it made of? We've put Nike's new breed of attack under the knife to find out just that.
The main talking point of the HyperVenom is the introduction of the NikeSkin upper. The new technology is a soft, supple mesh bound with a thin polyurethane film, finished off with Nike All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in both wet and dry conditions. In other words, the NikeSkin offers a comfortable and snug barefoot feel for better touch and the ACC tech will keep the boots dry.
Each of the seven pieces of the boot are carefully constructed and merged together to create Nike's most technologically advanced football boot to date. Individually they mean nothing, but weld them together and you've got a product that has reeled in a serious number of professionals and a product that demanded a launch event of epic proportions. 
Granted, this article has got a bit of a Kinder Surprise feel to it but when you strip back the HyperVenom it's interesting to see how the boot is created and the process of which it's built to achieve the outstanding end result. Nike have willingly shared the dissected version of the HyperVenom to bring players closer to the product and to see for themselves exactly what they're getting for their money. 
Along with NikeSkin The Swoosh have incorporated technology into the soleplate of the HyperVenom. Obviously player feedback is important but Nike also worked with some of the world s top podiatrists to create a decoupled outsole that increases players ability to make that first step away from the defender. A groove in the forefoot helps to quickly activate the first metatarsal, which defines reaction time of the foots first movement.
