Nike Redefines "Just Do It" With New Campaign
Nike Redefine 'Just Do It' In New Campaign
Nike launch new inspirational message 25 years after Just Do It.
As part of the 25th anniversary of Just Do It' Nike have launched new campaign, centered around Possibilities, to inspire viewers to push their limits and strive to reach new goals through a variety of playful scenarios. Nike have pulled together an all-star cast of athletes and guest stars with the film beginning with the line, If you can run a mile, run a race, run a marathon, outrun a movie star.
Different challenges and scenarios emerge, each challenging characters in the film, and the audience, to push themselves to new limits. The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Barca's Gerard Pique and boxing sensation Andre Ward. And the narrator? Bradley Cooper.
The inspirational message doesn t stop when the film ends. Possibilities seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film s concept. What's a campaign these days without throwing in a hashtag? Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges.
"For 25 years, we ve been inspiring people to Just Do It, comments Davide Grasso, Nike Global Chief Marketing Officer. With Possibilities we re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration. 
Viewers can explore their own Possibilities through several activations, including Nike+ Running and NikeFuel challenges. Let us know what you think.
