Didier Drogba in Nike's Latest Video
Didier Drogba in Nike's Latest Video
Campaign aims to inspire increased sport participation in Turkey.
Nike has unveiled its new "Just Do It" campaign in Turkey with a stylish new video featuring Galatasary star Didier Drogba. Amateur athletes move fast and hard alongside pro's to power a human printing press'. As the athletes increase their physical effort, it increases the speed of the printing press and their collective efforts create beautifully designed prints that show movement in a whole new way.
In a country where sport participation is among the lowest in all of Europe, the campaign aims to inspire athletes at every level to start a real movement in the streets of Istanbul and around the country. Nike s "Just Do It" campaign encourages young people to move and be active. Playing any kind of sport helps you to grow personally, said Didier Drogba. 
Throughout the course of the campaign, Nike will be issuing online challenges and holding events to inspire people to #justdoit in fun and engaging ways. Athletes can get inspired at and choose challenges on Nike.com/hareketet-the digital hub of the campaign. Then participants can upload their activity to social media and tag it with #hareketet and #justdoit.
If athletes prove they ve got the moves, they ll earn one of the Made by Movement prints signed by the pros that created it. The campaign is a virtuous circle: it captures movement in a unique way and uses it to create real movement on the streets of Istanbul.
What do you think of Nike's latest campaign?
