Creative Soccer Culture

Nike launch second installment of "Possibilities" video series.

Pique Gets Spot In New Nike 'Just Do It' Video

Pique Features In New Nike "Just Do It" Film
Nike launch second installment of "Possibilities" video series.


Twenty-five years after premiering their first "Just Do It" campaign, Nike are back celebrating one of the world's most iconic slogans. Today they have released their second installment of the Possibilities series. The video is is a celebration of woman athletes - but that didn't stop Gerard PiquÉ making a brief appearance.

Launched in 1988, Nike's first "Just Do It" commercial featured 80-year-old Walt Stack - an icon of the San Francisco running community. A quarter of a century on and Nike are celebrating "Just Do It" with a series of new TV spots aimed to inspire viewers to get off their backsides and push their physical limits.

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