Pepsi Launch 'The Trick' TV Advert
Pepsi Launch 'The Trick' TV Advert
New campaign features fancy footwork from Leo Messi. 
Pepsi have today launched a new TV ad entitled "The Trick", starring Leo Messi. The fast-paced 30-second TV spot opens on Messi performing a fancy bit of footwork with Pepsi can followed by football enthusiasts around the world attempting to replicate Messi s trick with varied levels of success.
The new video aims to start building global excitement for a year long football platform and Mr Messi was happy to get involved. Tricks with a football are hard and tricks with a can are harder, said Messi. It s an honor to partner with Pepsi to bring this campaign to life and literally kick-off what promises to be an exciting, passionate year around football. 
The Trick is the latest installment of Pepsi s Capture the Excitement of Now global brand spirit and Live for Now campaign, which aims to inspire fans around the world to embrace the moment with their passion for the game. Shot over two days on location in Barcelona, the advert will launch globally on Pepsi s digital platforms and air in select cities beginning today, October 10th.
