In Focus |The New adidas adiPURE 11Pro
In Focus | The New adidas adiPURE 11Pro
We speak to adidas Global Senior Product Manager Antoine Hadjimanolis about the next generation adiPURE 11Pro.
Not content with kicking the World Cup countdown well and truly into action with the release of the 'Samba Pack' adidas have also updated the adiPURE 11Pro. The redesign takes on a brave colourway and new innovations so we sat down with adidas Senior Product Manager Antoine Hadjimanolis to discuss them.
With the 11Pro becoming the face of modern heritage for adidas over the past few years the mission statement for a redesign was simple. "Combining the look and feel of heritage that adidas carries but also incorporating brand new materials and illustrating the fit and pure classic comfort" said Hadjimanolis of what they set out to achieve. 
Not normally one for the louder paint jobs, it was a surprise that adidas chose to launch the next generation 11Pro alongside the Samba pack but when quizzed on the subject Antione's answer made a lot of sense.
"Usually with the 11Pro we're quite conservative in terms of the colourways that we use, we've got black base or white base, this time we're using Blast Purple to launch the boot and be part of the samba pack. For the 11Pro it's about really standing out - it's going to bring the boot to another level for us."
Bright new colourways aside the new boot has a host of key updates including a brand new outsole and a full leather vamp. "In terms of the colour, look and feel that we're putting out there it perfectly fits into our Samba Pack and hits a new type of consumer, someone who likes a little bit of heritage look with stunning colours".
What do you think of the new generation adidas adiPURE 11PRO? Let us know.
