adidas Unveils Official Match Ball For 2014 World Cup
adidas Unveils The Brazuca: Official Match Ball Of The 2014 World Cup.
New ball is inspired by Brazilian colours, passion and heritage. 
After a two and a half year testing process involving more than 600 of the world s top players adidas have launched the Brazuca, the official 2014 FIFA World Cup match ball. Clubs including AC Milan and Bayern Munich along with players from Lionel Messi to Zinedine Zidane all contributed to the testing phase, making it the most tested ball ever by adidas.
Taking inspiration from Brazil's heritage the design of Brazuca panels symbolise multi-coloured traditional wish bracelets and reflect the vibrancy and fun associated with football in Brazil. The name 'Brazuca' is a local term desribing the Brazilian way of life and was named following a public vote in Brazil involving one million football fans. 
The technology incorporated into the bladder and carcass of the Brazuca is identical to that of the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the UEFA Champions League official match balls. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure provides improved grip, touch, stability and aerodynamics on the pitch. 
Speaking about the new ball from adidas, Brazilian star Dani Alves said: "My first impression of the Brazuca is of a ball that is fantastic and we re going to have a lot of fun with it. Adidas has created an incredible-looking ball fitting for a tournament as big as the FIFA World Cup. Most importantly it plays well on the ground and in the air."
Adidas is launching @brazuca on Twitter. Fans will be able to track the build-up to Brazil 2014 through the eyes of the ball as it travels the world and offers an alternative take on the game. The Brazuca will visit footballing nations, meet players and celebrities, and participate in major cultural events before landing in Brazil for the first game in June. 
The new adidas Brazuca match ball will be available from selected online retailers including Pro-Direct Soccer.
