Creative Soccer Culture

New video featuring promoting the Mars 'Just Play' initiative.

Theo Walcott & Roy Hodgson Attend Mars 'Just Play' Session

Theo Walcott Roy Hodgson Attend Mars 'Just Play' Session
New video featuring promoting the Mars 'Just Play' initiative.

Arsenal and England forward Theo Walcott joined national team manager Roy Hodgson at a special 'Just Play' event this week organised to mark the extension of the FA's partnership with Mars and the 'Just Play' initiative. Mars will continue as the Official Supporter of the England Team and remain Official Partner to the Just Play programme until 2018.

To celebrate The FA and Mars will offer fans nationwide the chance to take part in free Just Play sessions close to home during the 2014 World Cup in Brazil next summer. The Just Play programme was launched in June 2011 and aims to increase the numbers of adults playing football.

Over the next four years, the aim is to offer one million Just Play opportunities, with more sessions in more places across the country. Building on the success of the programme to date, the number of Just Play centers will increase to 300 and 500 Just Play organisers will have been trained.

Theo Walcott, Mars ambassador for the Just Play programme, was on hand to lend his support. The free Just Play sessions will be a great opportunity for people to dust off their boots and have a casual kick-about next summer - I've taken part in a number of Just Play sessions since the scheme started in 2011 and it s a great way to get out and enjoy our national sport.



If you're over the age of 16 you can get involved. Simply search online for Just Play (www.TheFA.com/justplay), enter your postcode, and book yourself in for a local kick-about.

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