New Nike campaign 'Dare to be Brasilian'
New Nike campaign 'Dare to be Brasilian'
Nike celebrates the Brasilian style of play with new film. 
Nike have launched a new campaign challenging the world to 'dare to be Brasilian'. At the heart of this campaign is a short film featuring Neymar, Thiago Silva, David Luiz, Paulinho, Bernard, and members of the coaching staff, including team manager Luiz Felipe Scolari, highlighting the players' unique styles and attitudes on the pitch.
Looking at the players personalities and individual style of play Dare to Be Brasilian is a visually stunning portrayal of the game through each player's perspective. Neymar plays like a kid; Luiz runs over the competition; Silva dominates the penalty box; Bernard is the fleet-footed midfielder in a land of giants; and Paulinho is the responsible one of the group.
 |
 |
As their victory on home soil last summer reminded the World, no one plays like Brasil, said Davide Grasso, Chief Marketing Officer, Nike. Their unique brand of phenomenal football is an inspiration to Nike and athletes around the world, and we are celebrating that unique style of play with this new campaign.
 |
 |
To best portray the Brasilian National Team s phenomenal style, Nike partnered with Wieden+Kennedy and English director Daniel Kleinman. It was a great responsibility to create this film for the Brasilian National Team because it holds so much meaning, said Kleinman. I think we were able to celebrate Brasil and create a piece that is worthy of the Brasilian National Team jersey.
Kleinman faced some unique challenges while filming the piece including Bernard s speed. He ran a lot during filming, and the camera really struggled to figure out a way to keep up with him, said Kleinman. Each scene represents something very pure and true to each player. For example it s clear the Felipao has a paternal feeling to his team, so we played on that in his moment. 
What do you think of Nike's new campaign?
