adidas Launch "Boss Everyone" Campaign

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On the back of the laceless ACE 16+ Purecontrol adidas have centered their latest campaign around being the boss - using every opportunity to be the best.

After releasing a series of short clips adidas have now revealed a longer campaign featuring their pool of Purecontrol players including the likes of Mesut Özil, Oscar, Dele Alli and Ivan Rakitić all wearing the laceless ACE16+ Purecontrol and bossing through a control based drills. The players showcase their latest innovations alongside Freestyle world champion Sean Garnier and his crew S3. Drones are knocked from the sky, the lights are turned out, and opponents are well and truly owned - it's all kicking off - but all under control, of course.

Get your full Purecontrol lowdown here.

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