As India prepares to host the 2017 FIFA U17 World Cup adidas have rolled out a short film to capture the challenges faced by young footballers in a cricket obsessed country.
The film showcases the popularity of football amongst kids playing on streets across Indi and aims to further inspire young footballers across the country to create history as India participate in the FIFA U17 World Cup for the first time, and in their own backyard too. Ballin' not bowling.
The FIFA U17 World Cup may not be the most decorated event in the 2017 football calendar, but for a growing market like India, this is a big deal. A chance to showcase the passion for the game in a country that at the beginning of a football revolution. The film is all about the intensity and passion of the beautiful game irrespective of the level it is played at.
