Creative Soccer Culture

Neymar & David Beckham at Paris Fashion Week

After scoring four goals in PSG's 8-0 rout of Dijon last night Neymar was back in the spotlight on Thursday by attending the Louis Vuitton Menswear FW 18/19 show at Paris Fashion Week. The world's most expensive footballer looked exactly that as he hung out with former PSG star David Beckham and current PSG 'keeper Kevin Trapp.

The Brazilian forward took a front row seat dressed in a Louis Vitton beige jumper and a shimmering jacket as he mixed in amongst Europe's most influential fashion circles. Sat next to the master of footballing fashion in David Beckham, Neymar became the latest player sighting in an ever-growing community of footballers hitting up fashion events, after Hector Bellerin attended London Fashion Week, and Paulo Dybala walked the Dolce & Gabana Show at Milan Fashion Week this month.

These players with the natural characteristics to feel as comfortable and confident in fashion environments as they do on the pitch are invaluable to the sports brands they're contracted to. It's exactly why they earn the big contracts. That association of being involved in lifestyle circles is an attribute that must come organically, and for Neymar it does just that. 

The Men's Paris Fashion Week runs from January 17-21, so we doubt we've seen the last of Neymar flaunting his off-pitch style just yet. 

Author
joe.andrews

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