Celebrating 50 years of the iconic Superstar sneaker, adidas Originals partnered with Hollywood actor and director Jonah Hill to launch the ‘Change Is a Team Sport’ campaign, which honours five decades of culture makers, boundary pushers, and limit breakers, including the likes of Paul Pogba, Serge Gnabry, Ninja, Pharell Williams, Kerwin Frost, Blackpink, and Jenn Soto.
For five decades the Superstar has been worn by creatives, and as it changed the game on the court 50 years ago, today it’s made for game-changers off of it. As part of its 50 year anniversary celebrations, throughout 2020 adidas Originals will be looking to use the power of teamwork to create and inspire positive change in local communities across the globe. The campaign has kicked off with a short film directed by and starring Jonah Hill, and it brings together game-changers from across the worlds of music, fashion, sport and art.
The film stars Paul Pogba, Ninja, Kerwin Frost, Blackpink, Pharrell Williams, Yara Shahidi, Anitta, Jenn Soto, Mariah Duran, Mark Gonzales, Blondey, Tyshawn Jones, Liz Cambage, Nigo, Jackson Wang, Chris Severn, Mette Towley, Tracy McGrady, Anna Isoniemi, and, of course, Jonah Hill. “There’s no knowledge without the older generation who did it first. And there’s no change or progression without the new generation,” Hill explained, speaking on the process behind directing the film. “So if those two generations come together, I feel like that creates the atomic charge for great art and great creativity.”
Torben Schumacher, General Manager adidas Originals & Style Global Brand, elaborated on the campaign further: “Change Is a Team Sport celebrates the idea that when creators join together, we can drive and inspire change. Much like the way the adidas Superstar has been the shoe for game-changing creators and teams for 50 years and counting, we've looked to our adidas family to inspire the next generation and create a new legacy for one of the most iconic shoes of all time.”
Watch this space for future news of the "Change Is A Team Sport" campaign.
