In what has to be the smartest marketing gimmick you’ve seen this decade, adidas will be helping teams across London to solve the eternal problem of unreliable teammates by providing some of London’s best Predator players to those in need. Rent-A-Pred is a hotline where teams in need can acquire a ‘ringer’, complete with Predator 20+ Mutator to complete a totally ‘unfair advantage’.
We’ve all been there – players pulling out of a game leaving the team short. Well now adidas is using that scenario in its latest marketing campaign for the Predator 20+ Mutator, building on the “100% Unfair” tagline that the next-generation silo has been released under by providing ‘ringers’ for London teams in need.
By messaging ‘PRED’ to the Rent-A-Pred hotline on WhatsApp, London teams will be able to apply for a Predator player to be sent out to their game. The line is now open and Predator players will be made available for games from Tuesday 4 February through to Sunday 9 February. The “rented” players will be kitted out in the new Predator20 Mutator footwear, ready to deliver an ‘unfair advantage’ to their new teammates. Some of the city’s best ballers have been recruited to provide their services to teams in need alongside The F2 and some well-known members of the adidas family.
To get your own unfair advantage, WhatsApp ‘PRED’ to 07444081752. Lines close 23:30 Saturday 8 February.
