With football’s return right around the corner for several of the major leagues across Europe, focus is placed on Serie A, as adidas launch a short film to celebrate the return to the pitch of Italian champions Juventus.
Following the suspension of football nearly three months ago due to the Covid-19 pandemic, adidas build the hype for Serie A’s return with a short film focusing on Juventus. The film is a passionate message to the Club (Mia Signora) – read by Argentine forward Paulo Dybala – on behalf of himself, his teammates and the fans, signalling their intent and readiness to devote themselves to Juventus once again…
In the film, Dybala says “Madam, we know that you’ve been waiting, waiting for the storm to pass. But just remember… soon you’ll see us again, feel our love again, hear us roar for you, fight for you, devote every win to you. And now that the wait is almost over, know that we will be ready.”
Preparations for the return of the 19/20 season as well as the 20/21 season – which is likely to follow quickly on – continue to gather pace, and the short film precedes the team’s return to action, just as the recent launch of the new training collection did earlier this week. Fans across the globe are desperate to see their team’s back on the pitch, and the wait is now nearly over.
Juventus are back in action on 22 June when they face Bologna.
