In a union between two cultures of innovators, New Balance and Stone Island have announced an upcoming partnership. Initial talks were based on the common vision of developing a footwear partnership that will roll out in several different waves over the next few years, and together the two brands aim to bring their shared values to life in new and creative ways.
New Balance are showing no signs of letting their momentum slip both on and off the pitch in 2021. Their recent player recruitment drive is now being followed up by the announcement of a partnership with Stone Island in what will be a collaboration that’s rooted in performance innovation, highlighting both brands' preference for premium quality. This will actually be the second time New Balance and Stone Island have paired up, following a collaboration in 2013 for the Italy-only SI-577 sneaker.
“Our collaboration with Stone Island is not only rooted in performance innovation but elevating our mutual values of premium craftsmanship and superior product quality,” says Chris Davis, Chief Marketing Officer at New Balance. “Both New Balance and Stone Island are independently minded brands with strong aptitudes for calculated risk-taking. We both pride ourselves on having our fingers on the pulse of culture, elevating our rich heritage, and creating authentic brand experiences for our global consumers. We look forward to pushing the boundaries and experimenting with design.”
“There are only a limited number of brands that can be referred as iconic,“ said Carlo Rivetti, President and Creative Director at Stone Island. “They are so because of the consistency throughout their history, their strong vision and endless passion put into product making, always with the aim of serving the end users. With no concession to complacency. Stone Island and New Balance have shown that they are of this breed. To exchange concepts and ideas by opening doors to each other’s R&D teams, with the aim to create great sound product, is exciting and the greatest message we can jointly convey to our audiences.”
Head to stoneisland.com/newbalance to sign up for more information as and when it is released.
