Creative Soccer Culture

David Alaba Becomes An Ambassador For Darwin FC

Taking a stand against racism and all types of discrimination, Real Madrid’s David Alaba joins Darwin FC, a non-profit football organisation from Berlin that aims to grow a borderless football community, and together they’ve launched new fashion collection, with all profits set to be donated.

This season, David Alaba has embarked on a new chapter in his career when he switched Bayern Munich for Real Madrid. Now he adds further verses to his rhythm by joining Darwin FC, a movement for diverse and inclusive football. By enlisting strong ambassadors who shape the game through their values as much as their play, their mission is to take the fight against discrimination in football beyond the field. 

With David Alaba, Darwin FC are proud to add their first world star to the team. Instead of a "player's contract", David has written a manifesto that epitomises the message and values of Darwin FC: "To me, the true beauty of the game lies in its diversity. I am committed to advocating respect in football and stand in solidarity with everyone who is subjected to racial discrimination. Players of all colours, welcome to the club.

Darwin FC is an inclusive football community that seeks to unite people of all colours, cultures and backgrounds. They fight discrimination and hate with boldness and solidarity. How? By giving passionate and positive people in football a platform, both online and offline.They launch awareness campaigns, create unique merchandise to generate funding for social projects, and share their members’ stories of triumph over discrimination.

For the signing of Alaba, his manifesto was translated into a limited edition shirt and hoodie that can be purchased by fans worldwide via Darwin FC’s online shop. All generated profits will go towards the social football project Kicken ohne Grenzen in Vienna.

Speaking out his signature with Darwin FC, Alaba said: "Tolerance, respect and openness are fundamentally important in football and everywhere in our society. Everyone, regardless of whether they are a professional footballer or not, regardless of whether they have a big reach or not, must be committed to this and have the will to shape the world around us in a positive way. So it's a great opportunity and a matter of the heart for me to get involved with Darwin FC to do that and support this campaign."

Giacomo Donati, Founder Darwin FC responded: ”In football you would say David Alaba is our top transfer. But we don't sign players, we make unions, we make joint promises and we fight for more equality, respect and openness in football and beyond. We don't just want their signature, we want their spirit, their energy – because it makes our mission stronger and brings us a bit closer to the goal of creating more inclusion and equality in football, getting back closer to what this sport is really about and what it can make possible."

Shop the Alaba x Darwin FC clothing collection and find out more about Darwin FC here.

Author
Daniel Jones

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