In what is a major capture for the Japanese brand, Mizuno have revealed the signing of Paris Saint-Germain defender and World Cup winner, Sergio Ramos. The Spain international will wear the Morelia Neo Ⅲ β Japan.
It’s not the biggest surprise, with the former Real Madrid defender having been wearing the brand pretty much since his move to PSG, but Sergio Ramos has now officially been announced as a Mizuno athlete. The partnership with the Paris Saint-Germain superstar will contribute to the development of Mizuno’s performance football boots and the promotion of the brand in general. Ramos will not only be wearing Mizuno’s football boots, but also the brand’s most important lifestyle footwear and apparel products. Besides wearing its products, Mizuno will also use his feedback for future product developed, in line with the Japanese ‘Kaizen’ spirit: the continuous drive for improvement.
Throughout the peak of his career Ramos was a key Nike athlete, but towards the end of his time at Real Madrid he started to switch from the Swoosh, and more recently he’s been seen pretty much exclusively in Mizuno boots.
“I am proud to be the new ambassador of Mizuno, a Japanese sports brand with such a rich history in football,” Ramos explained. “As a child, I already wore Mizuno boots and I remember these lasted forever. Years went by, but when I recently tried on my new Mizuno boots, they instantly reminded me of my youth again. They just boast quality, in terms of the sensation of touching the ball, the lightness and fit. I am delighted to be united with Mizuno again, wear their boots and hopefully celebrate many victories to come.”
Mitsuhiro Okamoto, President of Mizuno EMEA, said: “We are very happy to welcome Sergio Ramos to the Mizuno family. A top athlete with such a successful career, and undoubtedly many more successes still to come. As a brand, the philosophy of Mizuno is to motivate and support people on their journey towards their goals, no matter the level. With Sergio, we have signed an ambassador who not only reflects the values of our brand, but also helps encourage people around the world to never settle. To simply enjoy sports and to allow happiness and joy in their lives. I look forward to many successful projects together.”
Shop Mizuno boots, including the Morelia Neo Ⅲ β, at prodirectsoccer.com
