Taking the next logical step in their already strong relationship, Clarks Originals have announced that Raheem Sterling is their new Global Brand Ambassador. The partnership will include the City man designing product collections, starring in brand campaigns and exploring innovative ways to give back to the communities in both England and Jamaica.
There’s a long standing connection between British brand Clarks and Raheem Sterling’s homeland of Jamaica, and it’s one that was explored in the award winning short film from 2021, ‘Clarks and Jamaica’, in which Sterling featured. But that’s only the tip of the iceberg when it comes to the England man’s links with the brand. Frequently spotted in Clarks, he’s previously created his own limited-edition range for Clarks which sold out in minutes. In addition, he also starred as the face of the Clarks Originals x Bathing Ape collaboration in 2020.
Speaking of his new role with the brand, Sterling said: “Jamaican culture stills plays a huge part in my life and there is not a shoe or brand that can come close to Clarks in Jamaica. To me, Clarks represents culture and that’s why I wanted to work with the brand in a big way. My first project with Clarks Originals made such an impact both in the UK and Jamaica that I knew I wanted to do something much more significant with the brand and I’m excited for everyone to see what we’re working on.”
Sterling has already explored the fashion world when, in 2021, he launched an apparel brand, Sixteen Ninety Two, debuting designs with a dedicated London Fashion show. And Clarks were never far from his thoughts then, with multiple looks styled with Clarks Originals. Clarks Originals also featured throughout the brand’s look book material. This latest move is merely a natural evolution borne from strong foundations.
Clarks CMO Tara McRae said: “Raheem is the perfect Brand Ambassador for us. He speaks to the unique connection our brand has with the people of Jamaica as well as our rich British heritage and always having community at the heart of everything that we do. Our first collaborative project with Raheem was a total sell out, but more importantly the project meant we got to see Raheem’s unique perspective on Clarks. Now we are excited to see Raheem’s passion and vision come to life in a big way for 2022 and beyond.”
Sterling's first range as an official Clarks Brand Ambassador will launch in July 2022.
