Creative Soccer Culture

Footballers Out In Force For Pharrell’s Louis Vuitton PFW Show

With the season all but over, players are off enjoying a well earned break. But for the fashion forward amongst them, it looks like Paris was the place to be this week, with stars turning out in force for Pharrell’s debut Louis Vuitton Menswear collection.

Pharrell debuted his maiden collection with Louis Vuitton at Paris Fashion Week, and among your Jay-Z and Beyoncés, your Rihannas, Kim Kardashians, Lebrons and your Lewis Hamiltons, to name but a few, footballers were also out in force to see the sights, and central amongst it all was one Paul Pogba. The Juventus midfielder was snapped rubbing shoulders with everyone, from Pharrell himself, to a host of players from across the continent, all enjoying their off-season by taking in the latest in fashion.

pfw 11-min.jpg
pfw 10-min.jpg

Joining Pogba at the show were England internationals Marcus Rashford, Trent Alexander-Arnold, Jadon Sancho and Jude Bellingham, along with his brother, Jobe; Samuel Umtiti, Memphis Depay, Jules Kounde, Sofiane Diop, Marco Verratti, Layvin Kurzawa and Marcus Thuram. Dressed to impress, all were decked out in the very finest haute couture as they mingled with the world’s elite before taking their seats for the show itself.

pfw 3-min.jpg
pfw 2-min.jpg
pfw 5-min.jpg
pfw 6-min.jpg
pfw 7-min.jpg
pfw 9-min.jpg
pfw 8-min.jpg
pfw 15-min.jpg
pfw 13-min.jpg
pfw 14-min.jpg
pfw 17-min.jpg
pfw 16-min.jpg

As for the show itself, Pharrell clearly hasn’t forgotten his links to football, and, having produced kits for some of Europe’s elite as part of his Humanrace x adidas hookup in the past, he once again includes a football shirt silhouette in this debut LV collection. The design utilises the luxury house’s iconic Damier print as a base, expanded to dominate the entire look.

‘LV’ takes up position as the crest, and‘Vuitton’ sits in the sponsor slot.taking centre stage as a shirt sponsor, and the words ‘Marque L.Vuitton Déposée’ are written where sports branding is traditionally placed.

pfw 12-min.jpg
pfw 4-min.jpg

Select photography by @Rakeem_madeit and @dathhh

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.