Admiral continue to tap into their legacy in jersey design with the launch of their ’50 Years of the Replica Shirt’ exhibition at the National Football Museum.
Admiral Sports are one of the most influential brands when it comes to jersey culture as we know it today. Existing as England's oldest sportswear brand, they are the granddaddy of football replica, and having chronicled their journey in a commemorative, coffee table-style book titled ’50 Years of the Replica Shirt’, they’re now showing off their history in a special exhibition at the National Football Museum.
The exhibition showcases some of the iconic stories from five decades of design and football history, which runs in Manchester until the end of July. The exhibition takes newly commissioned photography alongside archive video and images, and original design sketches. It will allow those of all ages to understand more about the history, journey and meaning of the football shirt and Admiral's remarkable role in it.
Theo Hamburger, Head of Marketing, Admiral Sportswear, said: "With over 110 years of proud history it is a great honour to be able to collaborate with the National Football Museum, the heart of football storytelling in the UK. Many of the most important football shirts since Admiral invented the replica football kit market 50 years ago will be discussed in this exhibition exploring design and development. These pieces are important parts of both football tradition, culture and design.”
Tim Desmond, CEO of National Football Museum, said: “We’re delighted to be collaborating with Admiral on this new exhibition, that will celebrate its creativity as designers of iconic football shirts and the impact it has had on the replica shirt market. At the National Football Museum, we are dedicated to shining a spotlight on some of the untold stories of football and giving recognition to those that have made the beautiful game what it is today, making the Admiral exhibition a natural fit for the museum as part of our Football Matters message.”
Head to The National Football Museum in Manchester before the end of July to enjoy the exhibition.
