Due to high demand from fans for authentic retro shirts, Avery Dennison – the official names and numbers supplier to the Premier League – has unveiled the launch of the official PL retro font from the 2007-2017 era. This launch marks the first time that an official retro font has been available for clubs and retailers, bringing the fans that beloved nostalgia.
The 2007-2017 era of Premier League saw some footballing icons grace the pitch, including the likes of Ronaldo, Hazard, Drogba and Suarez. The font worn by these players, printed on their names and numbers, became one of the most recognizable designs in global football. No official version of this font has been available since 2017, until now. Avery Dennison, the Premier League’s trusted provider of names and numbers, is bringing back the iconic typography – made to the exact specifications using during its original run in order to ensure authenticity and accuracy.
“This launch is more than just a nod to history; it’s about celebrating the legacy of the Premier League and giving fans a tangible way to relive iconic moments. With retro jerseys growing in popularity, the demand for authentic detailing has never been higher. Avery Dennison is ensuring that every number and letter on these kits reflects the quality and craftsmanship seen on the pitch during this golden era of football.”
The esteemed font featured a bold, angular style design, with sharp edges and a slightly condensed shape – instantly recognizable to any football fan. It ensured performance and style, with strong and clean lines optimising visibility whilst maintaining a classic aesthetic that was loved amongst fans. Now fans can purchase official shirts of their favourite players from a legendary era of Premier League.
The official font will be available at clubs and retailers soon
