Fans Welcome AIK Back In Club Tradition For First Pre-Season Session

Already known as one of the most stylish teams in World football, AIK have returned to preseason training ahead of the 2023 Allsvenskan season, and they’ve done so with fans welcoming them back in some flare-fuelled scenes, as has become a club tradition over the years.

Why The Italian National Team Is Ready To Usher In A New Era

Following the highs of winning Euro 2020, Italy were quickly brought back down to Earth with a bump as they failed to qualify for the 2022 World Cup. It was a huge blow for a nation that prides itself on its performances, and yet it was the latest in a line of disappointments, but it also signalled a time for change.

Arsenal Unveils New Artwork For Emirates Stadium Exterior

adidas & Arsenal Expand 'No More Red' Campaign

Building on what the club started last season, Arsenal and adidas have launched the next chapter of their No More Red campaign, and it will see the club once again playing in an all-white strip in their FA Cup Third Round tie with Oxford United.

Life After Lionel – Where Do adidas Go Post Messi?

Adidas Football has just enjoyed a stellar World Cup, with its talisman, Lionel Messi, going all the way to lift the ultimate prize in World Football. It was the highest of highs, but with Messi not getting any younger, where does the brand go from here?

Italian National Team Unveil New Crest

Starting the new year afresh in more ways than one, the Italian Football Federation has unveiled a new crest for all national teams, completing a rebranding process that coincides with adidas taking the reins as new technical sponsor.

How adidas & Messi Defied The Odds To Win The Battle Of The Brands At The 2022 World Cup

The curtain has finally come down on the first-ever winter World Cup, and while it was Lionel Messi who led Argentina to ultimate glory and immortality, as far as the brands go it will be adidas who were left with the biggest grins of all…

10 Football Collabs That Punked The Game In 2022

From streetwear brands making moves on the international scene to a terrace favourite finally making it out on to the pitch, 2022 gave us some huge collaborations, and with the year all but done, we round up the best of them.

Victor Lindelof Visits Gambia As Ambassador For Unicef

While the World Cup has taken most focus over this last month, some players who have not been involved have taken the opportunity of a midseason break to pursue other avenues of interest, and one such was Victor Lindelof, who headed to Gambia as part of his role as ambassador for Unicef.

Designer Mira Mikati Talks 'Hublot Loves Football' Campaign

Hublot has a lot of time for football (see what we did there?), and the Swiss luxury watchmaker’s latest campaign to celebrate the World Cup has seen London-based Lebanese designer Mira Mikati creating 15 one-of-a-kind football designs.

England Players Wear Exclusive Customised Nike Sneakers For The World Cup

Cruising to the quarter finals in style, England are looking good both on and off the pitch, and the latter has been helped by a set of customised Nike Air Force 1 trainers, which the likes of Phil Foden, Harry Kane and Gareth Southgate have been seen wearing in Qatar.

Mo Salah Is First Protagonist In New Series From GQ & Gucci

Gucci and GQ Sports have come together for a new series called ‘A Hero’s Journey’, and the first protagonist is Liverpool’s Egyptian King, Mo Salah.

Cristiano Ronaldo & Lionel Messi's World Cup Looks Over The Years

16 years, five World Cups, two incredible players, and a story that's still not over yet. Lionel Messi and Cristiano Ronaldo have defined a generation, starring in the tournaments in 2006, 2010, 2014, 2018 and now in 2022. Here we reflect on how their looks have changed over the years.

adidas Originals Host Spezial F.C. Event In Manchester

One thing for sure: adidas Originals know how to throw a party. Want proof? Just check out the images from their recent Special F.C. event from Manchester, hosted in conjunction with End, and unlocking some absolute gems from the Three Stripes archive…

adidas Reveal 2022 World Cup Trophies

With the World Cup action well underway, adidas has revealed the new 2022 trophies awarded for the player of the tournament, top goal scorer and clean sheet award.

Why Rafael Leão Leads A New Generation For adidas Football

If you’re not up to speed with Italian or Portuguese football it may not be a name that you’re overly familiar with, but trust us when we say that Rafael Leão is one you should definitely take note of. The 23 year old was voted the Serie A Most Valuable Player last season – a campaign where AC Milan finally ended their 11-year league title drought. And that’s just scratching the surface…