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Mo Salah Is First Protagonist In New Series From GQ & Gucci

Gucci and GQ Sports have come together for a new series called ‘A Hero’s Journey’, and the first protagonist is Liverpool’s Egyptian King, Mo Salah.

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Cristiano Ronaldo & Lionel Messi's World Cup Looks Over The Years

16 years, five World Cups, two incredible players, and a story that's still not over yet. Lionel Messi and Cristiano Ronaldo have defined a generation, starring in the tournaments in 2006, 2010, 2014, 2018 and now in 2022. Here we reflect on how their looks have changed over the years.

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adidas Originals Host Spezial F.C. Event In Manchester

One thing for sure: adidas Originals know how to throw a party. Want proof? Just check out the images from their recent Special F.C. event from Manchester, hosted in conjunction with End, and unlocking some absolute gems from the Three Stripes archive…

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adidas Reveal 2022 World Cup Trophies

With the World Cup action well underway, adidas has revealed the new 2022 trophies awarded for the player of the tournament, top goal scorer and clean sheet award.

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Why Rafael Leão Leads A New Generation For adidas Football

If you’re not up to speed with Italian or Portuguese football it may not be a name that you’re overly familiar with, but trust us when we say that Rafael Leão is one you should definitely take note of. The 23 year old was voted the Serie A Most Valuable Player last season – a campaign where AC Milan finally ended their 11-year league title drought. And that’s just scratching the surface…

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adidas Originals Announces SPEZIAL F.C. Manchester Event

Opening up its archives for a special event, adidas announces Spezial F.C. – a new footwear exhibition from adidas Originals and END. The exhibition will feature a full programme of events including talks and World Cup match screenings as well as headline musical performances from Happy Mondays, Confidence Man, Liam Fray and Pastel + Afflecks Palace.

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Nike Throwback To Ads Of Old For ‘Footballverse’

Ever wanted to see prime Brazilian Ronaldo against Portuguese Ronaldo? Or prime Ronaldinho against Mbappé? Well, now Nike are giving you that chance through their latest ad campaign, ‘Footballverse’, which brings together stars past and present for a throwback to some of their classic ads from the past.

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adidas Celebrates US World Cup Players With Series Of Murals

Ahead of their opening World Cup game next Monday, adidas has revealed a series of murals that honour USMNT players Weston McKennie, Gio Reyna, and Jesus Ferriera, celebrating their stories as they represent an essential aspect of American athleticism.

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adidas World Cup Campaign Builds Momentum With 'Family Reunion' Ad

With just six days to go until kick off, Adidas ramp up their World Cup campaign with a new ad titled ‘Family Reunion’, which reunites its global football family including Messi, Stormzy, Jude Bellingham and Benzema to celebrate why the world cup is so special.

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Palace & adidas Y-3 Tease Upcoming Collaboration With The Help Of Zinedine Zidane

London-based Palace Skateboards and adidas Y-3 have teased an upcoming collaboration featuring Zinedine Zidane, with French skater Lucas Puig linking up with the Real Madrid legend to discuss football and skateboarding.

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adidas & Man United Release Film Looking At Club's Legendary Number 7s

Looking back at the legacy of the iconic shirt number at the club, adidas has brought together Manchester United’s legendary sevens for a one-off long form film that celebrates their journey with the club, the prestige of the number, and the return of the emblematic home jersey collar for the 22/23 season.

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adidas & Stormzy Launch Merky FC

Taking the initiative in the battle for equality in football, predominantly away from the pitch, Stormzy and adidas have come together to create #Merky FC – a careers programme committed to enhancing and protecting diverse representation in the football industry.

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Pepsi Announce Vinicius Jr As New Global Ambassador

Utilising a new collection created with Art of Football [AoF] that pays homage to then brand’s early 00’s football ads, Pepsi has announced Real Madrid and Brazil star Vinicius Jr. as its latest global ambassador, following in the footsteps of fellow countryman and inspiration, Ronaldinho.

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Barcelona To Wear Kit Featuring Drake’s OVO Sound Logo In El Clasico

On Sunday 16 October, for the La Liga El Clásico match against Real Madrid, FC Barcelona will be wearing a special kit featuring Drake’s OVO Sound logo to celebrate his achievement of being the first artist to reach 50 billion streams.

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Dave & New Balance Join Forces For 2022 Santan Cup

Once again pulling strings, calling favours, and lining up some of the rap scene’s finest alongside some familiar legendary faces from yesteryear, Dave has hosted the 2022 edition of his ‘Santan Cup’ tournament, taking proceedings to Rio de Janeiro in partnership with New Balance.

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Tottenham Hotspur & Google In Talks Over Deal For Stadium Naming Rights

Reports are doing the rounds that Tottenham Hotspur are in talks with Google over the naming rights of their stadium, with chairman Daniel Levy seeking a world-record figure for the deal.

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