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News

Virgil Van Dijk Joins JBL As Global Brand Ambassador

Liverpool defender and all round brick wall Virgil Van Dijk has has joined forces with leading audio brand JBL as its latest global brand ambassador. As he continues his recovery from injury, the captain of the Dutch national team will be the face of an upcoming JBL campaign, showcasing the newest JBL True Wireless earbuds.
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Why We Need More Footballers Running Their Own Social Accounts

Social media. While you will never find a more wretched hive of scum and villainy, away from the dark anonymity that it provides to the trolls of this world it can also have the exact opposite effect, lifting the veil on the superstars of the game that we watch and admire from afar… but only if they’re trusted at the controls… and that’s a dangerous proposition in itself.
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Harvey Elliott Officially Signs With New Balance

Having been seen playing in the brand’s boots for over six months now, Liverpool loanee Harvey Elliott has finally officially been announced as a New Balance player, joining what is an impressively increasing roster.
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Arsenal Honour The Legacy Of David Rocastle

Celebrating and remembering David “Rocky” Rocastle, 20 years on from his untimely passing, Arsenal have released a video with Ian Wright and Bukayo Saka speaking about the legacy of the man so that future generations of players and fans are aware of just what he means to the club.
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Inter Officially Unveil New Club Crest & New Visual Identity

Confirming all the reports of a new visual identity for the club, Inter Milan have officially unveiled their new club crest, which will come into use from the beginning of the 21/22 season. It’s all in keeping with the new brand design, something which will allow the club to open up to new perspectives.
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Comme Des Garcons & Nike Create Two Fashion-Inspired Premier

Taking the crossover of football and fashion to all new heights (approximately 3cm in fact), the creatives that are Commes Des Garçons have crossed borders once again to bring us a Nike Premier football boot with a difference…
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Messi Stars In Latest 'The Greatest Never Settle' Campaign Ad From Gatorade

What defines greatness? Is it being better than everyone around you? Is it achieving what few – if any – will ever achieve in their lifetime? Is it winning time and time again, smashing records on the way? Or is it doing all of this and yet still not being satisfied? Gatorade have been exploring this with their ‘The Greatest Never Settle’ campaign, and they’ve launched a new video under it with Leo Messi.
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Ilkay Gundogan Talks Family & Klopp & Pep With MR PORTER

Few players have been lucky enough to have been coached by both Jürgen Klopp and Pep Guardiola in their careers – arguably two of the best managers in the game today – but Ilkay Gündoğan is one of them, and that was one of the many topics in focus when the German international sat down with MR PORTER recently.
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Could We See Serie A Without Any Nike-Sponsored Teams?

Nike have been a mainstay in Serie A since their debut way back in 1997, providing shirts for top teams such as Roma, Juventus, Atalanta, and, of course, Inter Milan. But if rumours are to be believed, could we be set to see the Swoosh drop out of the Italian top flight?
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New Balance & Stone Island Announce Upcoming Partnership

In a union between two cultures of innovators, New Balance and Stone Island have announced an upcoming partnership. Initial talks were based on the common vision of developing a footwear partnership that will roll out in several different waves over the next few years, and together the two brands aim to bring their shared values to life in new and creative ways.
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Manchester United Announce TeamViewer As New Shirt Sponsor

Big news coming out of Manchester is that United have signed a five-year deal with global technology company TeamViewer as the sixth shirt sponsor in the club's history. TeamViewer will replace Chevrolet as the name on the club’s shirt next season.
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Are We Ready For A Return Of The Skin Tight Shirt?

From their birth at the turn of the century, brought to us on the backs of the Italian national team at Euro 2000, to the innovative approach of adidas in the 2010 World Cup and beyond, the skin tight shirt has its place in history, but does it have a place in the future?
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Mizuno Sign Spurs Women Forward Rosella Ayane

Continuing to develop its leather boot philosophy for players at all levels, providing unrivalled comfort, performance and craftmanship, Mizuno has announced that Tottenham Hotspur women’s forward Rosella Ayane has signed with the brand.
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Why The 424 x Arsenal Collab Shows The Streetwear & Football Relationship Is Here To Stay

One of the hottest collaborations to come out of the intersection of football and street culture dropped this week when adidas and 424 unveiled their joint Arsenal collection. The thirst for such flavour was instantly evident, and it shows that – done well and for the right reasons – outside influence is integral to football breaking new ground.
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USL Renew Partnership With Black Arrow FC

The United Soccer League has renewed its partnership with Black Arrow FC, continuing the collaboration between the two organisations and the USL Black Players Alliance that began last year with the goal of telling cool, compelling stories at the intersection of soccer and black culture.

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Has Raheem Sterling Signed With New Balance?

Raheem Sterling’s boot future has been the subject of much speculation for the last nine months or so, since his contract with Nike ran out. But despite the likes of PUMA showing more than just a passing interest, it looks as though New Balance may have secured his signature in what would be a huge move for the American brand.

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