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AS Roma Announce Partnership With New Balance

Following their break from Nike, AS Roma have now confirmed that they will partner with New Balance, starting from the beginning of the 21/22. The length of the deal has yet to be confirmed, although initial reports suggest it is in the region of three years.

Ronaldo Is The First Person To Pass Half A Billion Followers On Social Media

And the records keep tumbling for the unrelenting Portugeezer, with the news that Cristiano Ronaldo has become the first person to surpass 500 million followers across all social media platforms.

adidas & Messi Gift Record-Breaking Boots To Museum

To celebrate scoring his 644th goal for a single club, Lionel Messi and adidas have gifted his record-breaking boots to the Museu Nacional d’Art de Catalunya. They will be displayed in the Sala oval of the museum for one month before being auctioned off for charity.

Should adidas Target Phil Foden?

Manchester City playmaker Phil Foden appears to be the latest player whose boot contract with Nike appears to be up, which will see rival brands on high alert, and chief among them should be Adidas, whose current roster has a Foden shaped hole in it… So should adidas be looking to target the young England international?

PSG Partners With Bait For A Collection Of Exclusive And Limited Toys

While PSG unveiled its latest Jordan fourth shirt last week, today it unveils for the first time a collection of five Collectable toys in collaboration with Bait, an iconic US brand of Pop Culture.

How PSG x Jordan Ushered In A New Era Of Football Culture

Turn the clock back 15 years and the idea of any other sport having an influence on football – the world’s game – was nigh-on unthinkable, let alone a sport that is predominantly played in the USA. But in the intervening period, basketball has not only had an impact on the game, it has been ushered to the very top table, becoming a VIP, and instantly boasting a premium feel.

Prime Video Announces Exclusive FC Bayern Munich Documentary

Amazon Prime Video today announced an exclusive, behind-the-scenes documentary showcasing German champion and reigning Champions League winners Bayern Munich. The documentary is set to provide unprecedented insights into the club, highlighting the 2020 Champions League final win in Lisbon to the end of the 2020/21 season, as well as the history of the club and its moments of greatness.

Granit Xhaka Officially Signs With PUMA

It’s been on the cards, but today Granit Xhaka officially became a PUMA player, with the Arsenal midfielder opting to wear the Future Z silo after his contract with Under Armour ended.

Why adidas Football Should Tap 424 For Long-Term Partnership

Late last year, adidas made the announcement that it had appointed Fear of God designer Jerry Lorenzo to lead the creative and business strategy of its basketball category. It was an unprecedented move that sent shock waves around the sporting world, but it also indicated a directional shift in sport marketing. So, is this a move that could be replicated by adidas in football? If so, they already have a tailor-made individual to step into the role…

23 Football Teams From Around The World Come To Fortnite

Video game developer Epic Games is bringing a massive collaboration with 23 football teams from across the globe to Fortnite, allowing fans to play the game wearing the kits of clubs from across the globe and to "emote" using Pele's iconic goal celebration.

Inter Milan Set For Name & Logo Change Amidst Big Changes For The Club

Reports have emerged in Italy suggesting that Inter Milan are in for a radical new rebranding, which could well see the club with a new crest, owner, sponsor, stadium and even name as they adapt for the future and battle for their existence.

Roc Nation Sports Announces Its Class Of 2021

With an eye on the future and the development of the game, Roc Nation Sports has announced its 'Class of 2021’: Nine new young up and coming players recruited from across Europe. Nine different journeys to keep our eyes on…

Southampton Announce Partnership With Hummel

Starting a new but familiar chapter in the club’s history, Southampton have announced a new partnership with hummel, with the Danish brand taking over from Under Armour at the end of the 20/21 season.

Wolves Announce New Partnership With Black Arrow FC

With an eye on increasing the club’s appeal across the pond, Wolverhampton Wanderers have announced a new partnership with Black Arrow FC, a platform that focuses on the intersection of soccer and black culture and is on the forefront of an emerging black soccer movement, and the announcement is kicked off with a creative “lookbook” of the Premier League side’s 20/21 kits.

Bordeaux Announce Partnership With Luxury Shoe Brand J.M. Weston

As part of the the club’s 140th anniversary celebrations, Girondins de Bordeaux have announced a partnership with French luxury men’s shoe brand, J.M. Weston, arriving under the heading “A Brace of Elegance”.

Man City Women Announce Partnership With Salento Creazioni Moda

Manchester City Women’s Football Club have announced a long-term partnership with Italian production house Salento Creazioni Moda, the team’s first ever global formalwear partner.