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How Nike Dominated The 2019 Women's World Cup

The 2019 Women's World Cup might be over, but the legacy of this tournament is a significant one that will live on for a generation. It was a tournament that epitomised growth, none more so than the dominant pairing of the USWNT and Nike, which together, lifted the game into new ground as well as the trophy into the Lyon sky. Here we take a look at some of the stats that explain how the Swoosh reigned supreme in France this summer.

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Nike Host Mercurial Launch Event in Paris with Jadon Sancho

Nike dropped their new generation Mercurial in a showcase of speed as the Swoosh took over Paris this weekend for a special launch event with Borussia Dortmund and England's Jadon Sancho. 

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Manchester United's Katie Zelem Signs With adidas

Manchester United Women's 2018/19 player of the season Katie Zelem has officially signed with adidas as the Three Stripes bolster their squad ahead of the new campaign. It's been a huge summer for women's football and adidas are looking to build on that by adding another top player to their ranks.

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10 Things You Might Have Missed This Week – 05/07/19

Ready for a bunch of random stuff that's happened over the past seven days in football? Take a break from reading the same gossip columns linking your club with absolutely nobody, and find out what Nicola Sturgeon would look like with Eddie Howe's hair instead. Let's go...

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adidas Launch Arsenal Episode Of 'Fabric Of Football' Series

With the launch of the new Arsenal 2019/20 home shirt this week, adidas launch the second episode in their ‘Fabric of Football’ series, taking a closer look at what it means to wear the red and white of the Gunners, and celebrating the progressive and inclusive mentality of the club.

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USWNT Home Shirt Is Nike's Best-Selling Football Jersey Ever

Nike's influential backing of the 2019 Women's World Cup combined with a ruthless American side reaching the semi-finals has resulted in the USWNT 2019 home shirt becoming the top-selling football jersey for a single season in company history. 

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PUMA Launch Newcastle United 19/20 Kit Film

PUMA are celebrating the launch of Newcastle United's 2019/20 home shirt by dropping a short film that showcases the immense pride and passion that exudes from the people who call this charismatic and energetic city home. 

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Nike & PSG Announce Long-Term Partnership Extension

The partnership between Nike and Paris Saint-Germain is one of the longest lasting in sport, and it is set to get even longer, stretching into a fourth and potentially fifth decade, with news that the deal has been extended until 2032.

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10 Things You Might Have Missed This Week – 28/06/19

Another week in which we’ve enjoyed the craziness of the Copa America, the anarchy of the AFCON, and the wonder of the Women’s World Cup. And nestled in amongst it all there’s 10 things you might have missed this week, including an honest assessment of Manchester United’s squad and GNev’s new commentary position at Anfield. Ready? Let’s go…

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Glastonbury To Screen Lionesses' World Cup Quarter Final

If you’re heading to Glastonbury this week and you were concerned about how you were going to watch the Lionesses in their World Cup quarter final against Norway on Thursday evening, looks like you’ve got nothing to worry about after organisers of the music festival announced that they will screen the game.

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Mbappe Settles Debates In Fun ESPN Interview

Kylian Mbappe is the man of the summer so far, with his U.S. tour generating huge publicity for all the right reasons. And as part of the tour, the PSG front man sat down with ESPN for a fun interview titled “Mbappe Settles Debates”, surprising some with not only his answers, but also his well-spoken English.

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Adidas Bring Male and Female Teams Together for Tango League Tournament in Canada

Amongst all the international tournaments currently underway across the globe, another festival of football was underway in Canada, with the adidas Tango League tournament taking place in Toronto. And for the first time ever in Tango League history, adidas Canada invited both male and female teams to compete on the pitch.

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Jordan Brand and PSG Open 'House of Jumpman' in Paris to Launch Their Second Collaborative Drop

Having dropped a full suite of style over the weekend, Paris Saint-Germain and the Jordan Brand held no punches back and they added further stories to the must sought after collaboration between both brands. Opening up a House of Jumpman living and breathing showroom the latest integration of football and streetwear with a basketball influence drops just as the summer of 2019. brings the heat. 

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10 Reasons Why We Love Fernando Torres

On the day that Fernando Torres announced he'll be hanging up his boots we've picked out ten reasons why he'll forever be an icon in our eyes. With his white socks, hairband and T90 boots of sheer thunder, El Niño calls it a day having won the World Cup, Euros, Champions League, and a hell of a lot of hearts. Time to pick out his best bits...

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10 Things You Might Have Missed This Week – 21/06/19

Ever wondered what the offspring of Zidane and Bale might look like? Us neither, but it’s part of this week’s 10 things that you might have missed from the weird world of football. As is the oldest 12 year old you’ve ever seen and the best dressed physio in the game. Ready? Let’s go…

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adidas Lose Bid To Trademark Three Stripes

In what could be a major blow to adidas, the general court of the European Union has denied the German brand’s attempt to trademark the Three Stripes, saying that the motif is nothing more than an "ordinary figurative mark”.

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