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Nike & Nigeria Announce Partnership Extension

Nike and Nigeria have announced that they are extending their partnership to 2026 on the back of the much hyped 2018 Naija collection, with the new deal being described as the 'best ever for an African nation’ by the Nigerian FA.

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Romelu Lukaku Links Up With TheColorGrey to Drop “New Levels” Track

Manchester United and Belgium forward Romelu Lukaku has linked up with childhood friend and Belgian rapper TheColorGrey to collaborate on a track called "New Levels" which releases today.

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Hugo Boss Renews Partnership with PSG

Hugo Boss have been the official tailor of Paris Saint-Germain since 2014 and today they've renewed their partnership with the Parisians to keep them looking as sharp off the pitch as they play on it.

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Jari Litmanen Receives Career Mash-Up Shirt

One of Finland’s greatest exports, Jari Litmanen, has been presented with a special career mash-up jersey, which combines shirts from the three biggest clubs that he played for.

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Premier League Signs Deal With Avery Dennison

The Premier League has signed a deal with global sportswear branding and labelling manufacturer Avery Dennison. The deal sees the company becoming the official supplier to all teams for names, numbers and sleeve badges from June 2019.

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FC Cincinnati Unveil New Logo For MLS

Having been announced as the latest MLS expansion team, FC Cincinnati recently unveiled their updated crest ahead of their inaugural season.

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Nike Restock Nigeria 2018 World Cup Kit

Due to the unprecedented demand, Nike have restocked parts of the Nigeria World Cup collection, including the sought-after Naija home jersey.

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Mbappé Joins Hublot As Lead Ambassador

In a move that further cements his position as one of the biggest stars in world football today, Kylian Mbappé has become a brand ambassador for Swiss luxury watchmaker Hublot.

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La Liga Beat Real Madrid In Court Battle Over Typeface

Real Madrid have been forced to accept that they will have to adhere to La Liga rules when it comes to the font that they use for player names and numbers on their shirts in league matches.

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Nike & The Premier League Extend Partnership

Nike and the Premier League have announced a new six-year extension to their existing partnership, until at least 2025. The extension of the deal, which began back in 2000, cements one of Nike’s longest partnerships in football.

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Paulo Dybala Launches The adidas COPA 19 in Milan

After wearing a blackout pair the night before against Manchester United Paulo Dybala was in Milan to launch the much hyped laceless adidas COPA 19+ boots for real. A play on the senses was in store for the Juve man as he made his first appearance as the face of the new generation series.

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Hummel Sponsor Immigrant Soccer Team In NY

Hummel are on a mission to change the world through sports, taking a stand against oppressive forces and acting as an advocate for minority groups. For over a decade they have fought for gay rights in Europe and Russia, women’s soccer in Afghanistan, and the anti-war effort in Africa among countless other causes. It’s a brave stance, especially when you remember that we’re talking about a sports brand.

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Real Madrid and adidas Announce 10 Year Partnership Extension

Real Madrid have announced that they're about to sign the most valuable football sponsorship deal in the world this week. The Champions League holders will put pen to paper on their new 10-year extension with adidas which will earn them €110m per year.

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