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What Next for Vini Jr. & Nike?

After 10 years together and despite a renewed contract in 2018, the relationship between Vinicius Jr. and Nike recently looked to be beyond repair. Now though, in a dramatic u-turn, it appears that not only could Vini see out the remainder of his contract, but he could well commit to the cause and take his place at the pinnacle of Nike’s roster alongside Mbappé and Haaland.

Cristian Pulisic Goes Sneaker Shopping With Complex

USMNT star Christian Pulisic goes Sneaker Shopping with Complex's Joe La Puma at KITH's Miami Design District location and talks his PUMA deal, wearing rare Off-White boots, emulating Pele's style in footwear and Messi coming to Miami.

Aitch Reveals Man United 23/24 Home Shirt During Glastonbury Performance

Coming a few days ahead of an expected official launch, Manchester rapper Aitch gave everyone at Glastonbury’s Pyramid Stage a first look at Man United’s 2023/24 adidas home shirt this weekend.

Jude Bellingham Opens Special Store In Birmingham For One Day Only

Following his transfer to Real Madrid, Adidas and Jude Bellingham surprised the young people of Birmingham with ‘Store Twenty-Two’; a pop-up celebration of Bellingham’s love for his home city.

Footballers Out In Force For Pharrell’s Louis Vuitton PFW Show

With the season all but over, players are off enjoying a well earned break. But for the fashion forward amongst them, it looks like Paris was the place to be this week, with stars turning out in force for Pharrell’s debut Louis Vuitton Menswear collection.

EA Sports To Add Women’s World Cup To FIFA 23

In what is surely set to be one of the last big additions to the FIFA franchise as we know it, EA Sports has revealed an overview of features for its FIFA Women’s World Cup Australia and New Zealand 2023 update.

Why Would Messi Choose Inter Miami?

Following months of speculation and rumours of a return to Barcelona, it has now been announced that Lionel Messi’s next club will be MLS side Inter Miami. But if you’re wondering how the Beckham-led franchise can compete with the money on offer from Saudi Arabia, then wonder no more…

Portugal Reportedly Set To Sign With PUMA

Portugal look set to bring their long-standing partnership with Nike to an end, with reports suggesting that the Portuguese Football Federation are set to sign a deal with PUMA.

Patrick Vieira Partners With Expedia To Explore The Best Sounds Of Football

Ahead of the UEFA Champions League final, Expedia has revealed a 'Soundscape of Being There’ Report which looks into the most popular sounds in football, while they’ve also partnered with Patrick Viera to share the sounds that shaped his football career.

EA & Nike Partner To Bring Virtual Creations To Future EA SPORTS Games

As EA Sports prepares for life after FIFA, the video game developer has announced an exciting new partnership with Nike Virtual Studios, aimed at enhancing and personalising the virtual sports experience for fans all over the world.

Feyenoord Celebrate Eredivisie Title Win With Special Championship Ring

Feyenoord wrapped up the Eredivisie title with games to spare this season, ending Ajax’s three-year hold on the crown, and to celebrate, the club has produced special championship rings for all members of the squad.

1973-2023: Charting Lotto's Iconic Presence In The Game

Few brands in the world of sport can boast the same level of history and heritage as Lotto. The Italian brand rose to prominence as a force in football through the 80s and into the 90s, leaving an indelible mark on the game. Now, as the brand celebrates its 50th anniversary, we take a look back at that lasting legacy.

Man United To Take Hit From adidas Deal If They Miss Out On UCL

Despite the late pressure applied by Liverpool, Manchester United are on the brink of securing Champions League football, needing only a point from their remaining two fixtures against Chelsea and Fulham. But if the unthinkable did happen, it could have major financial consequences for the club…

NYCFC Reveal First Renderings For New Soccer-Specific Stadium

New York City FC has released the first renderings of its new, soccer-specific stadium, a $780 million, privately financed, 25,000-seat soccer-specific stadium in Willets Point, Queens.

Naples Reacts To Napoli’s First Scudetto In 33 Years

It’s been a long time coming, but the celebrations in Naples following Napoli’s first Serie A title in 33 years did not disappoint, as thousands of fans filled the streets.

Roma & Inter Milan Drop DigitalBits As Front-Of-Shirt Sponsor

Those watching Serie A over the weekend will have noticed a subtle switch up to the aesthetics of both AS Roma and Inter Milan. That’s because both sides have suspended their partnerships with DigitalBits after the blockchain company failed to make payments.