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1,652 Articles

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1973-2023: Charting Lotto's Iconic Presence In The Game

Few brands in the world of sport can boast the same level of history and heritage as Lotto. The Italian brand rose to prominence as a force in football through the 80s and into the 90s, leaving an indelible mark on the game. Now, as the brand celebrates its 50th anniversary, we take a look back at that lasting legacy.
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Man United To Take Hit From adidas Deal If They Miss Out On UCL

Despite the late pressure applied by Liverpool, Manchester United are on the brink of securing Champions League football, needing only a point from their remaining two fixtures against Chelsea and Fulham. But if the unthinkable did happen, it could have major financial consequences for the club…
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NYCFC Reveal First Renderings For New Soccer-Specific Stadium

New York City FC has released the first renderings of its new, soccer-specific stadium, a $780 million, privately financed, 25,000-seat soccer-specific stadium in Willets Point, Queens.
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Naples Reacts To Napoli’s First Scudetto In 33 Years

It’s been a long time coming, but the celebrations in Naples following Napoli’s first Serie A title in 33 years did not disappoint, as thousands of fans filled the streets.
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Roma & Inter Milan Drop DigitalBits As Front-Of-Shirt Sponsor

Those watching Serie A over the weekend will have noticed a subtle switch up to the aesthetics of both AS Roma and Inter Milan. That’s because both sides have suspended their partnerships with DigitalBits after the blockchain company failed to make payments.
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Atlético Madrid Debut 120th anniversary 23/2024 Away Kit

Having recently revealed their new threads, Atlético Madrid debuted their 120th anniversary 2023/2024 away kit in the 3-1 win against Mallorca last night.
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Man City To Feature Four Fan-Picked Corner Flags Against Arsenal

Acting as a reminder of some of the club’s past glory to the visiting Arsenal team, Manchester City’s Etihad Stadium will feature four fan-picked corner flag designs for the huge game against the Gunners.
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Barcelona Secure $1.6 Billion Funding For Camp Nou Rebuild

Barcelona’s plans for the rebuild of Camp Nou are gathering pace with the news that they’ve secured $1.6 billion (€1.45 billion) in funding, with work set to start as soon as 1 June.
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AC Milan & Off-White Work Together In Support Of Fondazione Milan

Continuing to strengthen the virtuous aspect of their partnership, AC Milan and Off-White have collaborated with Fondazione Milan (AC Milan’s charity foundation) on the refurbishment of a small multi-purpose sports centre in the underserved Milan suburb of Gratosoglio — and in releasing a limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt to support the initiative.
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Who Is DIDE?

A mysterious artist known only as DIDE is currently gaining a lot of hype following the release of their track ‘Thrill’. There’s some undoubted lyrical talent there, but the real kicker? DIDE claims to be a Premier League footballer. Only question then is, who is it?
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Erling Haaland Visits NikeTown London

Nike closed the doors to its NikeTown London store earlier this week to officially welcome Erling Haaland to the brand, following the announcement of their new partnership last week.
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Erling Haaland Officially Signs With Nike

It’s official – after over a year without a boot sponsor, during which time speculation was rife about his next deal, Erling Haaland has put all rumours to bed by resigning with Nike Football.
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Roc Nation Sports International Announce Class Of 2023

Continuing a tradition that started in 2021, Roc Nation have unveiled their Class of 2023, with five of the biggest youth prospects in Europe joining their roster.

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adidas Take Over Naples Ahead Of Italy v England Match

Building up to tonight’s UEFA Euro qualifier between Italy and England, Adidas have descended upon host city Naples, decorating streets with hundreds of the Azzurri’s new home shirt, which is set to get its full debut on the men’s senior team tonight.
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Liverpool & Converse Tease Upcoming Collaboration

Following up their recent collection with basketball superstar, Lebron James, Liverpool have now teased an upcoming collaboration with Converse, with Nike once again flexing its marketing muscles.
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Arsenal Will Face Wayne Rooney-Led MLS All-Stars In July

With one eye on preparations for next season, Arsenal have been named as the opposition for this year’s MLS All-Star game, scheduled for 19 July at Audi Field in Washington D.C. And there will be a familiar face in the MLS dugout for Gunners fans, with D.C. United Head Coach Wayne Rooney serving as head coach for the All-Stars.

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