Creative Soccer Culture

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Performance Football Apparel

adidas Unveil Belgium 20/21 Away Shirt

Coming on the back of the news that Belgium have renewed their deal with Adidas until 2026, the nation’s new away shirt for 20/21 has been unveiled. The Red Devils will debut the new kit on Saturday 5 September in their away game against Denmark.

Performance Football Apparel

PUMA Launch Borussia Dortmund 20/21 Away Shirt

Inverting the club’s traditional colourings, PUMA have launched the Borussia Dortmund 20/21 away shirt, with a design that’s inspired by the city’s incredible street art and fan culture.

Performance Football Boots

Diadora Launch The B-Elite Italia

Premium performance is wrapped up in the most pristine of presentations as Diadora launch the B-Elite Italia Tech, a new generation of comfort that takes all the best elements of the brand’s classic boots of the 90s and combines them with modern day technology.

Performance Football Apparel

PUMA Launch Italy 2020/21 Home Shirt

Completing a renaissance-inspired triple line-up, PUMA launch the new Italy 2020 home shirt. The design reinterprets the luxurious Renaissance patterns of the past into a modern geometric graphic, tonally incorporated into the famous Azzurri shirt.

Performance Football Boots

PUMA Unveil The King Platinum "Black/Shocking Orange"

Creating a somewhat disjointed pack of sorts under the “Chasing Adrenaline” title, PUMA give the King Platinum a fresh coat of paint that positions it firmly in the supporting role for the launch colour of the Ultra.

Performance Football Boots

PUMA Unveil The 'Man City Academy Pack'

Continuing what may well become something of a trend, PUMA launch the Manchester City Academy pack, wrapping the Ultra and Future 5.1 trimmed in the famous sky blue colours of the club.

Performance Football Boots

PUMA Launch The Latest 'Eclipse Pack'

Making the occurrence all the more difficult to predict, PUMA envelop their current lineup in darkness for a second time this year as part of the latest 'Eclipse Pack'. Yep, the newly released Ultra gets a sleek new look alongside the current iteration of the Future.

Performance Football Boots

Mizuno Launch The 'Robotic Pack'

Presenting a new pairing in contrasting colourways, Mizuno launch the Robotic Pack, wrapping the recently unveiled Rebula Cup in vibrant hues alongside a toned down presentation for the Morelia Neo III Beta.

Performance Football Apparel

Nike Launch England 20/21 Home And Away Kits

Feeding off the growing harmony between an exciting young squad and a passionate fanbase fully mobilised behind the team, Nike have unveiled the new England home and away shirts for the 2020 collection.

Performance Football Apparel

Nike Launch European 2020/21 International Home & Away Kits

Making adjustments and getting business done in this strange new climate, Nike drop their full line-up of 2020/21 European international home and away kits ahead of the next round of international fixtures in one gigantic, fun-filled swoop.

Performance Football Boots

Closer Look At The Mercurial Superfly Mbappe Rosa

Unveiled as a curtain close to the 19/20 season, the immensely anticipated and popping pink latest Nike and Kylian Mbappé signature edition of the Mercurial Superfly VII, known as Rosa, has dropped. Inspired by the aesthetics of the 2008 Mercurial Vapor Rosa, it's an elite party on the senses.

Performance Football Apparel

Umbro Launch West Ham 20/21 Third Shirt

Another historical injection of kit design that is dressed in black and gold, West Ham and Umbro have unveiled the club's Commemorative 125th Anniversary Umbro Third Kit, to be work in the 2020/21 season.

Performance Football Boots

New Balance Launch The Limited Edition 'Night Heat' Pack

Bringing an electric twist to the blackout game, New Balance Football have released a limited edition instalment take on the headline acts and most advanced of the Tekela V3 and Furon V6. Punching into the elite and grabbing attention while football plays in the dark, it's a much needed injection of light and lands right on point, ahead of the 20/21 season.

Performance Football Apparel

PUMA Launch Manchester City 20/21 Third Shirt

A paisley pattern that is beautifully synonymous with artists from the Mod and Brit Pop eras of the 90s, Manchester City and PUMA have positively broken ground with the launch of their 20/21 third kit. 

Performance Football Apparel

adidas Launch Leicester 20/21 Away Shirt

One club that has elevated their image year on year is Leicester City. Now embarking on an era that sees European football a reality, their 20/21 away shirt is sleek with a silver shine and with subtle patterns shows how this club dresses well into the detail.

Performance Football Apparel

adidas Launch Juventus 20/21 Third Kit

The Juventus brand is one that is blossoming like no other. A link up with adidas over the last half-decade has seen a relationship form that has re-instated Juventus as true connoisseurs of football cuisine. Now, never afraid to show their colours or explore new territories in doing so, the club and brand have release the third kit for the forthcoming 20/21 season with a modern art-led approach.

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