Creative Soccer Culture

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Performance Football Apparel

New Balance Launch FC Porto 24/25 Home Shirt

New Balance and FC Porto have unveiled the club’s home shirt for the 24/25 season, and it arrives as tradition dictates, in blue and white stripes. But there’s a slight tweak on that tradition, with the presence of a smoke effect in the blue stripes, representing the Dragon, symbol of the city and the club.

Performance Football Apparel

adidas Reveal Newcastle 24/25 Home Shirt

Commencing their new partnership together, Adidas have revealed the new Newcastle home shirt for the 24/25 season, and it draws inspiration from the classic 2002/03 home kit, worn during the Magpies’ last appearance in the UEFA Champions League until their return last season.

Performance Football Apparel

Hummel & Celta Vigo Reveal 24/25 Home Shirt

Landing just days after Celta Vigo announced their new five-year kit sponsorship deal with hummel (replacing long-term partners adidas), the Danish brand has revealed the new 2024/25 home kit design for the Spanish club.

Performance Football Apparel

adidas Launch Jamaica 24/25 Home, Away & Prematch Shirts

Drawing from the heritage, culture and natural beauty of the island, adidas have unveiled the new Jamaica home, away and prematch jerseys for 2024 and beyond. The Reggae Boyz will debut the new jersey in their FIFA World Cup qualifying matches on 7 and 9 June.

Performance Football Apparel

Real Madrid Unveil 24/25 Home Shirt From adidas

Fresh off of sealing La Decimoquinta and announcing the signing of Kylian Mbappe, Real Madrid have revealed their new home shirt from adidas for the 24/25 season.

Performance Football Apparel

Nike Launch Tottenham Hotspur 24/25 Home Shirt

With emphasis on the sleeves, Nike have unveiled the new Tottenham Hotspur home shirt for the 24/25 season, which brings the navy accents common in Spurs kits into far more prominence.

Performance Football Boots

adidas Launch The 'Advancement Pack'

Ready for this summer and beyond, adidas drop the ‘Advancement Pack’, which sees the all-new F50 lining up alongside the Predator 24 and Copa Pure 2 for the first time.

Performance Football Apparel

adidas Reveal Ajax 24/25 Away Shirt

Always high on the jersey drop priority list, adidas have revealed the new Ajax away shirt for the 24/25 season. And, as you’d imagine, it’s a typically bold affair, with the creative nature of Amsterdam acting as the inspiration for the new kit.

Performance Football Apparel

Macron Reveal 24/25 Home & Away Kits For Cadiz CF

Rolling the clock back to take inspiration from the club’s shirt designs of the early 90s, Macron have revealed the Cadiz CF home and away shirts for the 24/25 season.

Performance Football Apparel

New Balance Reveal LOSC 24/25 Home Shirt

Seeing in the club’s 80th anniversary, New Balance have revealed the new home shirt for Ligue 1 side, LOSC Lille, and it comes presented in the side’s traditional colours, but with an updated version of the Lille scapular chevron.

Performance Football Apparel

PUMA & AC Milan Launch The Club's New Home Shirt For 24/25

Nodding to the 125 year history of the club, PUMA and AC Milan have revealed their new home shirt for the 24/25 season, which features a traditional take on the classic red and black stripes.

Performance Football Boots

Nike Reveal The 'Mad Brilliance' Pack Ahead Of This Summer's International Tournaments

Preparation for this summer’s international tournaments is well underway, and with nations announcing their squads, Nike has unveiled its roster of Air Zoom Mercurial, Phantom and Tiempo all suited up in uniform colourways for what is the ‘Mad Brilliance’ pack.

Performance Football Boots

adidas Officially Reintroduces The Iconic F50 Franchise

It’s been close to a decade since we last saw the famous F50 franchise on a football pitch, but now its back, with adidas lifting the veil on the special edition ‘Fast Reborn’ pack, which has already been spotted on the feet of its greatest ever advocate, Lionel Messi.

Performance Football Boots

PUMA Unveil The Ultra 5 Carbon Launch Edition

Unleashing a new generation of speed, PUMA have unveiled the Ultra Carbon, a limited edition introduction to the next generation of the Ultra silo. It’s been built with a springy carbon-fibre soleplate for ultimate lightweight speed.

Performance Football Apparel

Borussia Dortmund Unveil 24/25 Home Shirt From PUMA

Designed to fuse tradition with a sleek pinstripe flair, PUMA and Borussia Dortmund have revealed the club’s new home shirt for the 2024/25 season, which the team will wear in the final match of the current Bundesliga season against Darmstadt.

Performance Football Apparel

Umbro Brazil & Charlie Brown Jr. Team Up For Limited Edition Santos Shirt

Umbro Brazil and Santos have reunited with legendary Brazilian rock band Charlie Brown Jr. for a special edition jersey that follows the success of their first collaboration in 2002.

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