Creative Soccer Culture

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Performance Football Apparel

Umbro Brazil Launch Gremio 23/24 Third Shirt

Paying tribute to all the great victories won and adversities overcome during matches at night through their 120 year history, Umbro Brazil launch the Gremio 23/24 third shirt.

Performance Football Boots

Nike Provide Mbappe With New Signature Edition Mercurial Superfly IX

With his club career sort of sorted for the short term, Kylian Mbappe gets his latest signature edition Air Zoom Mercurial Superfly IX from Nike, and this one is based around the Frenchman giving back the "pleasure in playing”, which is presented through some strong visual elements inspired by comic book art.

Performance Football Apparel

adidas Launch Atlanta United 2023 '404 Kit' Third Strip

Paying homage to 90s Atlanta and the art, culture and music from that period, Adidas unveil the fourth and final third shirt for the 2023 season, and it’s for Atlanta United.

Performance Football Equipment

adidas Reveal The 23/24 UCL & WUCL Match Balls

Feels like the dust has barely settled on Spain’s triumph at the 2023 Women’s World Cup, and yet attention already turns to club affairs, and specifically the biggest prize in European club football, with adidas revealing the UCL and WUCL official match balls for the 23/24 season.

Performance Football Apparel

Boca Juniors Unveil & Debut 2023/24 adidas Home Shirt

Ahead of their game against Platense this weekend, Boca Juniors unveiled their new home shirt for 23/24 from Adidas, which they then swiftly gave a winning debut to.

Performance Football Boots

Umbro Release Velocita Elixir In New Colourway

Keeping their options open, like any good player, Umbro have moved to reveal a fresh look for the recently released Velocita Elixir, wrapping it in a “White/Fiery Coral/Bolt” presentation.

Performance Football Boots

Mizuno Launch The 'Release Pack'

Getting fired up for the new season, Mizuno have launched the ‘Release Pack’, wrapping the Alpha, Morelia Neo IV β, and Morelia II, in some unifying red coats.

Performance Football Apparel

Our Top 10 Away Shirts Of The 23/24 Season

The action keeps coming on the pitch this weekend, and so too does our ranking lists, with this week seeing us unveil our Top 10 Away Shirts for the 23/24 season. Plenty to get excited for, and a heavy influence from the Three Stripes…

Performance Football Apparel

adidas & Arsenal Reveal Club's 23/24 Third Shirt

Paying homage to the 1982/83 away shirt, adidas launch the Arsenal 23/24 third shirt, which sees the same colour scheme along with the simplified cannon crest that’s been in use on the away shirts for the last two seasons.

Performance Football Boots

Skechers Announce Themselves In The Game With Lifetime Deal For Harry Kane

It really is all change for Harry Kane, who, as well as switching Spurs for Bayern Munich, has also made the switch from Nike to what was a mystery boot. But that mystery is now lifted with the announcement that the brand the England captain is joining in a lifetime deal is Skechers.

Performance Football Apparel

adidas Launch NYCFC 2023 'Parks Kit' Third Strip

Arriving as the third of what is going to be four MLS teams to get a special third shirt from adidas in 2023, NYCFC have unveiled ‘The Parks Kit’, which is an homage to and celebration of New York City’s parks.

Performance Football Boots

PUMA Unveil The Limited Edition King Ultimate 'Rudagon'

Offering up a bit of limited edition luxury, PUMA has revealed the King Ultimate ‘Rudagon’, which celebrates the 75th anniversary of the King silo through a premium all-over print.

Performance Football Apparel

adidas & Juventus Reveal 23/24 Third Shirt

Taking its inspiration from the industrial revolution in Turin, adidas launch the Juventus 23/24 third shirt, which celebrates this critical period in the establishment of this city, and its architecture. All about that retro collar and cuff combo…

Performance Football Apparel

PUMA Drop AC Milan 23/24 Third Shirt

Arriving as quite the contrast to both the home and away shirts (kind of the point of an alternate strip, but we’ll get to that), PUMA have dropped the AC Milan 23/24 third shirt, which celebrates the culture of inclusivity and passion that’s inherent in the club.

Performance Football Boots

adidas Launch The 'Infinito Messi' Signature X Crazyfast

Not that it’s a surprise at all, but Lionel Messi is certainly living up to the hype following his move to Inter Miami, with nine goals in six games so far. And his latest goal, scored against Philadelphia Union, came in his latest pair of signature boots from adidas, the X Crazyfast ‘Infinito Messi’.

Performance Football Apparel

Salford City Reveal 23/24 Away & Third Shirts From adidas

Bit of kit news from League Two, and Salford City have dropped a clean contrasting away and third shirt set, with the design of the former being inverted for the latter in a nice monochrome switch up.

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