Creative Soccer Culture

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Performance Football Apparel

RB Leipzig Unveil 23/24 Away Shirt From Nike

Conveying identification, emotion and passion, RB Leipzig have unveiled their new away shirt for 23/24 from Nike, and it looks set to get its debut in this weekend’s Bundesliga match against Bayern Munich.

Performance Football Apparel

PUMA Launch Man City 23/24 Home Shirt

Paying homage to the iconic features of the Etihad stadium, PUMA launch the Manchester City 23/24 home shirt, which is inspired by the jersey worn during the first season at the new ground.

Performance Football Apparel

Boavista Unveil 120th Anniversary Kit From Kelme

On 1 August 2023, Portuguese side Boavista Futebol Clube celebrate their 120th anniversary, and to celebrate this occasion, Kelme have produced a special commemorative jersey, which will be used throughout the 23/24 season as an alternative shirt.

Performance Football Apparel

Club Ateltico Belgrano Reveal Special Edition 2023 Away Kit From Errea

Celebrating inclusion and diversity as fundamental part of the club’s DNA, Argentine Primera División side Club Atletico Belgrano have revealed a new special edition away kit for 2023 from Errea.

Performance Football Apparel

adidas Release SC Internacional 2023/24 Away Jersey

Following the earlier launch of the club’s new home shirt, adidas Brasil has unveiled the new SC Internacional away shirt for 2023/24. The design sees an elegant diagonal pinstripe execution on the traditional white base.

Performance Football Boots

PUMA Launch The King Ultimate 'Icon'

Celebrating 55 years of the King and representing the icons that have worn the boots over the years, PUMA has released the King Ultimate ‘Icon’ edition. The Formstrip branding is a mixture of gradients, representing the stars that have laced up the famous silo in its five-plus decades.

Performance Football Apparel

adidas Launch Bayern Munich 23/24 Home Shirt

Celebrating the club’s unique connection to red and white, but giving a big promotion to the latter, adidas launch the Bayern Munich 23/24 home shirt. The kit will be worn on pitch for the first time against RB Leipzig on 20 May.

Performance Football Apparel

PUMA Launch PSV 23/24 Away Shirt

As part of the celebrations surrounding the upcoming 110th anniversary of the club, PUMA have launched the PSV Eindhoven 23/24 away shirt.

Performance Football Apparel

Lazio Unveil Special Anniversary Kit From Mizuno

To celebrate the 10-year anniversary of the club’s historic Coppa Italia victory in 2013, Mizuno has produced a special anniversary jersey for Serie A side, SS lazio.

Performance Football Apparel

The Juventus 23/24 Prematch Shirt Is Something Else

Following the reveal of their new 23/24 home shirt from adidas, which took a certain amount of inspiration from a zebra’s stripes, Juventus have debuted their striking new prematch shirt, and it sees the design lean even further into that world of wildlife.

Performance Football Boots

PUMA Provide Christian Pulisic With New Signature Edition Ultra

He may not have featured all that much this season, but that hasn’t stopped PUMA from providing Christian Pulisic with a new signature edition Ultra Ultimate.

Performance Football Apparel

Sheffield United & Errea Release Limited Edition 22/23 Promotion Kit

In celebration of the club’s return to the Premier League for the 23/24 season, Sheffield United and technical sponsor Erreà have produced a special edition shirt, limited to just 620 units, and the team wore it on their promotion parade.

Performance Football Apparel

Austin FC x Revival Cycles Reveal New Apparel Collection

Continuing to branch out from their exploits on the pitch, Austin FC have unveiled a new apparel collaboration with iconic Austin motorcycle shop Revival Cycles, connecting the soccer and motorcycle communities in their shared city.

Performance Football Apparel

adidas Launch Juventus 23/24 Home Shirt

Evolving the club’s iconic home look, adidas unveil the Juventus home shirt for the 23/24 season. Designed for a new generation of Juventus fans, the shirt updates the club’s distinctive design heritage with a brushed zebra-style graphic, edged with bold yellow accents, and it will be worn on pitch for the first time against Cremonese on 14 May.

Performance Football Apparel

adidas & Flamengo Unveil Club's 23/24 Away Shirt

Celebrating the club’s great history of success through the simple inclusion of golden elements in the design, adidas and Brazilian side Flamengo have unveiled the club’s new away shirt for 23/24, which features pinstripe hoops for the first time in the club’s history.

Performance Football Boots

PUMA Launch The 'Elements Pack'

Arriving with a refresh for the close season courtesy of graphic artist SILNI, PUMA launch the Elements pack. It sees the Future taking on some fiery hues, the Ultra with some flashes of lightning, and the King adorned in graphics that nod to the control and force of the wind.

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