Creative Soccer Culture

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Performance Football Apparel

New Balance Reveal Lille 22/23 Third Shirt

Putting all emphasis on the club’s crest, New Balance reveal the LOSC Lille 22/23 third shirt, which sees a black base accentuated by a repeating pattern of gold outlined Dogues.

Performance Football Apparel

Kappa Drop Monaco 22/23 Third Shirt

With the Ligue 1 22/23 season now underway, Kappa reveal the AS Monaco third shirt for the season, and it sees the club in purple for the first time in its history. The shirt is set to be worn for the first time against Racing Club de Lens on Saturday 20 August.

Performance Football Boots

Mizuno Launch Passion Red Pack

Embracing the fervour and intensity that a new season brings, Mizuno launch the Passion Red pack, wrapping the Mizuno Morelia Neo III β and Morelia II in an all-over red coat.

Performance Football Boots

adidas Launch The 'Messi Balon Te Adoro' X Speedportal

New season, new signature boots for Lionel Messi, as adidas roll out the 'Messi Balon Te Adoro’, the first signature edition X Speedportal since its release.

Performance Football Apparel

Nike Launch Brazil 2022 World Cup Home & Away Kits

Gearing up for the Qatar World Cup at the end of the year, Nike have unveiled the Brazil 2022 home and away shirts, which both feature designs inspired the term garra, which has a double meaning in Portuguese that perfectly captures the Selecao.

Performance Football Apparel

Roma Reveal & Debut 22/23 Away Shirt From New Balance

Following an historic season for the club in 2022, AS Roma have unveiled their new away shirt for 22/23 from New Balance, which they instantly debuted in the 5-0 preseason win over Shakhtar Donetsk.

Performance Football Apparel

Ajax Reveal adidas 22/23 Away Shirt

If you were looking for any more proof that Ajax don't do bad kits then look no further. The Amsterdam club have been blessed with another stunning design by adidas for the upcoming 22/23 campaign in the shape of their new away strip. A new look for a new era.

Performance Football Boots

PUMA Launch The First Mile Part II Pack

PUMA ramp up their fight against plastic waste and continue to promote sustainability by linking up with First Mile charity for a second boot collection to produce unique versions of the Ultra and Future Z, made entirely from recycled bottles diverted from landfill and oceans.

Performance Football Apparel

Como Launch Errea 22/23 Home Shirt

If we could list our 3 weaknesses in this world it would be drinking, gambling and falling hopelessly in love with picturesque Italian football clubs. We've done it with Venezia, and now we're doing it all over again with Como. Oh yeah, here's their new home kit for 22/23. 

Performance Football Boots

Nike Launch The Lucent Pack

Nike drop their first on-pitch boot collection of the new 22/23 season on the week that the Premier League kicks off. This here is the Lucent Pack and it arrives dressed for summer with bold aesthetic built for standing out when that first whistle blows on Friday night.

Performance Football Apparel

Torquay United Reveal 22/23 PUMA Home & Away Shirts

Despite a switch from Nike to PUMA, it looks like National League 1 side Torquay United are maintaining their style status, with the launch of their new home and away kits for the 22/23 season.

Performance Football Boots

Pantofola d'Oro Collaborate With Venice Beach FC For New Collection

Tradition takes a trip to Los Angeles, as Italian craft masters Pantofola D’Oro link up with Venice Beach Football Club for a special collaborative collection, which sees football boots joined by sneakers and apparel.

Performance Football Apparel

Borussia Dortmund Unveil 22/23 Third Shirt From PUMA

Paying homage to the '89 cup shirt in which the team achieved great success, Borussia Dortmund have today unveiled their 22/23 third shirt from PUMA, which will be worn in the UEFA Champions League and the DfB Pokal this season.

Performance Football Apparel

The Best 22/23 Prematch Shirts So Far

With preseason almost at an end and the 22/23 season kick off right around the corner, teams have been releasing their new kits ready for the campaign. And as is the trend these days, accompanying the standard home, away and third shirts are some stunning prematch shirts.

Performance Football Apparel

adidas Launch Arsenal 22/23 Third Shirt

Completing their set and going pink for the first time ever, adidas launch the Arsenal 22/23 third shirt. The design sees a return of the iconic Ermine pattern, first seen on the club’s crest in the late 1940s.

Performance Football Apparel

Napoli Unveil 22/23 Home & Away Shirts From EA7

Confirming that the brand and club will be working together again for the coming season, Napoli have unveiled their home and away shirts for 22/23 from EA7.

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