Creative Soccer Culture

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Performance Football Boots

Umbro Reveal The All-New Velocita Matrix

Shifting gears for the 24/25 season as we rapidly head towards Autumn and Winter, Umbro have revealed the latest incarnation of the Velocita, the brand’s speed silo, and it’s called the Velocita Matrix.

Performance Football Boots

PUMA Roll Out Special Edition Boots For Their Euro 24 Winners

Presented in their national team colours in honour of their Euro 24 win, PUMA have presented special edition Future 7 boots to Dani Carvajal and Marc Cucurella.

Performance Football Boots

PUMA Honour Cody Gakpo As Joint Euro 24 Top Scorer With Signature Ultra

To honour his performances at this summer’s Euros, in which he finished as the tournament’s joint top scorer, PUMA have presented Netherlands forward, Cody Gakpo, with a special pair of signature edition Ultra 5 Ultimate boots.

Performance Football Boots

Closer Look At Kylian Mbappe's Latest Signature Nike Mercurial

Kylian Mbappé scored his first La Liga goals last weekend, which coincided with the retail launch of his latest signature edition Air Zoom Mercurial Superfly X from Nike, and here we take a closer look at the boots.

Performance Football Boots

PUMA Drop The Limited Edition Ultra x Ayrton Senna

Leaning into the brand’s strong links with the world of Formula 1 and paying tribute to a Brazilian icon and one of the fastest drivers of all-time, PUMA have launched the limited edition Ultra 5 Ultimate x Senna.

Performance Football Boots

The ‘MIG’ adidas Predator Mania Lands In Classic “Black/White/Red”

Continuing to celebrate 75 years of German craftmanship, adidas have released the ‘MIG’ Predator Mania in classic Black, White and Red, and it’s once again been exclusively made in the brand’s’ legendary Scheinfeld factory in Bavaria.

Performance Football Apparel

Nike Introduce Vertical Double Swoosh Across 2024/25 Third Kit Collection

Launched under the name “Together We Rise”, along with a global brand narrative that celebrates the ascendency of the women’s game, Nike reveal new 2024/25 third kits for their flagship Europe and Latin America clubs.

Performance Football Apparel

Nike Launch Punk-Inspired Chelsea 24/25 Third Shirt

Celebrating the explosion of fresh creativity and attitude that was punk, Nike and Chelsea launch the club’s new third shirt for 24/25, which Chelsea Women debuted in their pre-season match against Arsenal in the United States.

Performance Football Apparel

FC Como Women Announce Ground-Breaking Deal With Nike

In what is a huge move for women’s football, Nike has announced a groundbreaking multi-year sponsorship deal with FC Como Women, marking the brand's first partnership with an independent women’s Serie A football club.

Performance Football Boots

Umbro Update The Tocco Pro IV With "White/Poseidon/Blazing Yellow" Colourway

Refreshed for the Autumn months ahead, Umbro has dropped the Tocco Pro IV in a "White/Poseidon/Blazing Yellow" Colourway, pairing the new aesthetic with some new tech.

Performance Football Boots

Mizuno Reveal The Morelia Neo IV Beta 'Unlimited Black'

Offering the perfect combination of craftsmanship and tradition, Mizuno have just dropped the Morelia Neo IV β 'Unlimited Black’, which strips out the colour for classic look to complement the outstanding comfort.

Performance Football Apparel

Venezia Debut 24/25 Home Kit From Nocta

Following the announcement of their new partnership with NOCTA, Venezia have debuted their new home kit for the 24/25 season in their Serie A opener against Lazio.

Performance Football Boots

adidas Drop The COPA Pure II 'Made In Germany'

Continuing to celebrate 75 years of German craftsmanship, adidas have revealed the next drop in its 2024 ‘Made in Germany’ series, and it’s an update for the classic heritage of the COPA Pure II.

Performance Football Boots

How Innovations Like Tailor-Made Women’s Football Boots Help Prevent ACL Injuries

The 2024 Paris Olympics showcased the successes and issues for female footballers: inspiring comebacks, a packed schedule, and groundbreaking equipment.

Performance Miscellaneous

The Myths & Trendsetters Spurring Footballers To Cut Holes In Their Socks

To brands’ dismay, holey socks grace almost every pitch and obscure logos as players express their style and gain confidence. Is a total redesign needed?

Performance Football Boots

adidas Drop The 'Generation Pred 2.0' Predator 24

Continuing to champion the next generation of Predator wearers, adidas have dropped the ‘Generation Pred 2.0’, wrapping the Predator 24 in a regal “White/Core Black/Gold Metallic” colourway.

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